If you haven't looked out your window today, you might have missed stocks that are falling faster
than Chicken Little can blink. Game publishers were not immune, as the NASDAQ (where most publishers are listed) Composite Index fell 199.61 points, or 9.14 percent. As for the individual publishers, Gamespot
points out that Electronic Arts saw a 9.16 percent drop to $36 a share. Activision Blizzard was hit hard with a 13.8 percent drop to $14.12 a share. As for the console makers, Sony and Microsoft saw a 5.09 and 8.72 respective percent drop. Overseas, Ubisoft's stock dropped a whopping 21.5% to €45.50 (US $65.37) on the Euronext market.
Despite these stock drops, analysts speaking to Gamasutra
remain optimistic, with Wedbush Morgan's Michael Pachter expecting none of the companies to be affected by the lending crisis. Lazard Capital Markets' Colin Sebastian predicts a "cocooning" effect where people flock to games as a cost-efficient form of escapism. In what is surely the most "no duh" prediction, Sebastian expects World of Warcraft
to continue serving as an unwavering money stream for Activision Blizzard.
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