Brain Age getting retooled for DSi launch

Remember this post:

http://nintendo.joystiq.com/2007/05/04/iwata-reminds-nintendo-of-america-whos-boss/

Quote: "When I received a report from the U.S. that they sold 1 million Pokémon Diamond & Pearl already, I asked them, 'why did you sell only 10,000 Brain Age last week, when Europe sold through 30,000?' This is a typical example of how I communicate with our people in the U.S."

Brain Age & Brain Age 2 expands Nintendo's marketshare to non-traditional user (adults & seniors who do not generally play video games). Selling to new customers, not rather than existing customers is important to Nintendo, as it increases it's customer base.

So irregardless of what you might think about Brain Age/Brain Age 2, Nintendo would rather sell either game, then say another Castlevania.

Peace.

Pokemon would NEVER sell only 10,000. LOL

Iwata wants to expand Nintendo demographics and marketshare.

Peace.