Madden NFL 09 Pink to support breast cancer foundation
30
EA Sports announced today that Madden NFL 09 Pink will be sold at Target, with a portion of the proceeds from the sale going to the Deanna Favre HOPE Foundation. The box will be available during the month of October (National Breast Cancer Awareness Month) and can also be purchased at Target.com and NFLShop.com.
We called EA Sports to find out how this "new" art still has Favre in his Packers uniform. Turns out the pink ribbon design is actually part of a clear overlay inside the cover. Meaning, consumers can completely remove it if they want, or place the Favre Jets cover in behind it. Behold, the freedom of choice.
Reader Comments (30)
Posted: Oct 3rd 2008 5:06PM aristokrat said
How about a cover of him throwing a career-high six TD's in a game? That's not too bad a feather to stick in his legacy cap.
Reply
Posted: Oct 3rd 2008 5:27PM (Unverified) said
And Brett Farve going out to throw 6 TD's last weekend while injured at the same time Aaron Rodgers hobbles off the field because he fell on his should is "taking a dump on your legacy" how?
Reply
Posted: Oct 3rd 2008 4:34PM (Unverified) said
I vote this as the most obscure news story we're going to see all day.
Reply
Posted: Oct 4th 2008 1:40AM (Unverified) said
Reply to TheOverlord#2: This isn't about "savings the boobs" as you say - it's about saving women's lives and not wrecking young families when Mom passes away. I lost my own wife to cancer way too soon - so how about a little sensitivity here? There are things that are waaaay more improtant than football!
Reply
Posted: Oct 3rd 2008 4:47PM Oldtaku said
You know, I'm seeing zero overlap between people who would play this game and people who would buy a flaming pink version of it.
If you want to sell a videogame for breast cancer to sports video game fans, put some actual breasts on the cover, with the promise of more inside, and I promise you it will fly right off the shelves.
Reply
If you want to sell a videogame for breast cancer to sports video game fans, put some actual breasts on the cover, with the promise of more inside, and I promise you it will fly right off the shelves.
Posted: Oct 3rd 2008 4:56PM forkboy said
i hate to be a negative nancy, but i love it (sarcasm) when people/companies/organizations get all activist when it suits them. if some lesser football player's wife had breast cancer i doubt we'd even hear about it, let alone have a special breast cancer edition of the game. could you imagine "gears 2 - cliffy's colon cancer charity special edition"?
that said, i'm happy that portions of madden sales will go to a worthwhile charity. newman's own has been doing this for years, and at least when they sell me the same pasta sauce year after year, i still enjoy it.
Reply
that said, i'm happy that portions of madden sales will go to a worthwhile charity. newman's own has been doing this for years, and at least when they sell me the same pasta sauce year after year, i still enjoy it.
Posted: Oct 3rd 2008 5:15PM (Unverified) said
Okay, so when a celebrity actually uses their status to try to bring awareness to an issue and raise funds to address it we should criticize them? I guess it would be better if they just decided to mind their own business and go back to smoking 8-balls and killing hookers.
Reply
Posted: Oct 3rd 2008 6:17PM HTCEVO said
I guess EA realized that they make enough money on the same game every year that they can finally contribute to society a little big.
And know EA, I doubt this was done with the goodness of their hearts... it was done because they know people will be more tempted to buy this because of a "good cause" which spells more sales for EA.
Reply
And know EA, I doubt this was done with the goodness of their hearts... it was done because they know people will be more tempted to buy this because of a "good cause" which spells more sales for EA.
Posted: Oct 3rd 2008 6:45PM AoE said
I dunno. I'm not going to deny that EA likes the monies... but I _DO_ doubt that they're inhuman bastards as you seem to think. Cancer is a huge issue and almost all of us have been affected in some way. I doubt this is any different for EA employees & management. It's dismissive and cruel on your part to assume this is yet another cash grab.
Also keep in mind Peter Moore's running the EA sports ship these days, which I'm guessing is why they're doing something good. :)
Reply
Also keep in mind Peter Moore's running the EA sports ship these days, which I'm guessing is why they're doing something good. :)
Posted: Oct 3rd 2008 7:42PM HTCEVO said
I *do* hope I'm wrong, but given EA's previous reputation when dealing with people and how much they "care" about them, I seriously have my doubts.
Just because I have my doubts doesn't make me evil by any means. And quite honestly, in this world, if you automatically think big businesses or gov't isn't corrupt like that and isn't taking advantage of you while having a fake smile on your face, you're going to learn eventually.
Reply
Just because I have my doubts doesn't make me evil by any means. And quite honestly, in this world, if you automatically think big businesses or gov't isn't corrupt like that and isn't taking advantage of you while having a fake smile on your face, you're going to learn eventually.
Posted: Oct 3rd 2008 9:28PM AoE said
You misunderstand. I'm not saying that big businesses don't do dirty things in the quest for the almighty buck. (I work for a decently sized internet company who does business with the heavies in the auto industry; and before this job I've worked for a few very large tech firms including HP). The thing to remember though is that "big business" and "government" aren't alien entities; they're comprised of individuals like you and I. Some of them, frequently the ones at the top are pretty greedy and don't give two shits about the little guy, this is true; but there are also plenty of normal people who DO care about other people, and sometimes they get their way too. I know it's pretty popular to demonize big companies... but it's not always called for or appropriate.
And this is a case where, in my opinion at least, it's not appropriate. You see, even if this is nothing but a cash-grab on EA's part, they're STILL donating a portion of their profits to cancer research; how can you possibly think that's a bad thing?
And I didn't call you evil, i said your statement was dismissive and cruel. I'm not going to make any guesses to your situation, but surely someone in your life has been affected by cancer? I've lost 3 relatives to whom I was very close, and about 6 months ago a very dear friend of mine, who is only 28, was diagnosed with ovarian cancer. I don't care what EA's motivation is to do this, donating cash to help research and find a cure is a good thing at the end of the day.
Reply
And this is a case where, in my opinion at least, it's not appropriate. You see, even if this is nothing but a cash-grab on EA's part, they're STILL donating a portion of their profits to cancer research; how can you possibly think that's a bad thing?
And I didn't call you evil, i said your statement was dismissive and cruel. I'm not going to make any guesses to your situation, but surely someone in your life has been affected by cancer? I've lost 3 relatives to whom I was very close, and about 6 months ago a very dear friend of mine, who is only 28, was diagnosed with ovarian cancer. I don't care what EA's motivation is to do this, donating cash to help research and find a cure is a good thing at the end of the day.
Sorry, you must be logged in to leave a comment.
Featured Stories
The most popular posts
in the last 7 days
- Vita 'UMD Passport' won't be offered in US 220 comments
- Kingdoms of Amalur: Reckoning review: A tempting fate 153 comments
- David Jaffe leaves Eat Sleep Play, layoffs hit developer [Update] 107 comments
- Don't call it a remake: Final Fantasy X is a 'remaster,' to be clear 95 comments
- Battleship movie adapted into FPS by Double Helix 93 comments










