Rod Humble promoted to The Sims label lead

by Jason Dobson { Oct 7th 2008 at 11:00PM }

When we last spoke to The Sims' studio head, Rod Humble, he was applauding the franchise's retail success. Now the exec has another, albeit more personal reason to celebrate, having climbed up another rung on the corporate ladder, laying claim to the role of The Sims' brand's executive VP. The move follows the recent hiring of Jeff Green, who left the world of game journalism last month to throw his body on the gears of EA's expansion factory as well.

Humble replaces former lead, Nancy Smith, who EA notes will handle "special" The Sims-related projects before eventually moving into a new as-yet-undefined role in the months ahead. We offer congratulations, and suggest he celebrate his new position by locking co-workers in the bathroom or pushing them in the corporate pool before deftly removing any means of escape.

Tags: ea, electronic-arts, electronicarts, rod-humble, rodhumble, sims, the-sims, thesims

Reader Comments (Page 1 of 1)

Matt @ Oct 7th 2008 11:22PM

Congrats to Rod. I've heard him on a few 1up podcasts, he sounds like a very intelligent and good guy, maybe he can bring a bit more innovation to the Sims line, rather than just "omg now you get to go food shopping!"

Fish @ Oct 8th 2008 12:25AM

"pushing them in the corporate pool before deftly removing any means of escape."

That was always my favorite way of ending dinner parties that lasted too long...

Saria the Cat @ Oct 8th 2008 12:32AM

That picture is quite excellent.

Ryuukuro @ Oct 8th 2008 12:55AM

The Sims is dually addicting and annoying. It's honestly fun to see what happens to your pet sims and their kin but the game gets extremely repetitive and it's too easy to see that all you're really doing is pushing buttons. Everything I hear about the Sims 3 makes it sound more like a bonafide game and less like the shallow, clumsy (but loveable) simulator it is now. I'd love to see what he could do to fix Spore.

AwesomeTown @ Oct 8th 2008 7:33AM

I agree with you. I loved all those Maxis simulation games, so I decided to try out the Sims 1 back when it came out. I was having a good time until I couldn't get my sim to get to work on time for the life of me. Get up, eat breakfast, get ready, and then he'll miss his ride everytime. Moron.

ScottG13 @ Oct 8th 2008 8:47AM

Big props to Rod. He's done a great job in keeping The Sims as a vital revenue generator for EA that has allowed EA to invest in new IPs (Dead Space) and purchase top notch studios (Bioware). Even if you consider yourself a "core gamer" Rod Humble is a friend. I might not have played The Sims since 1999, but that doesn't mean its not still paying dividends.