Pictured above is the Target Chalet [tar-
zhay sha-
ley], the
swanky home of Winter X Games athletes doing business in Aspen and just one of many couture extras to be found in the special "Target edition" of
Shaun White Snowboarding for PlayStation 3, Wii and Xbox 360. This cozy lodge really hits the
bright red bull's eye after a long day shredding slopes on -- you guessed it -- "Target Mountain."
We're not sure how much more blaring product placement can get, but then we haven't seen the new
jibs, scenes and characters exclusive to this
brand, uh,
edition of the game. While we don't expect the ads to hike up the price (indeed, the Target version should be cheaper, no?), the press release neglects to specify. But if you'd like to put five on it, you can now purchase a "pre-sell card" that ensures you a copy on launch day (also not specified).
{ Oct 8th 2008 at 6:29PM } 
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Reader Comments (Page 1 of 1)
Esat Dedezade @ Oct 8th 2008 6:33PM
1080 FTW!!!!
Thordon @ Oct 8th 2008 6:42PM
Snowflakes will also be replaced with Target logos during blizzards and other weather conditions.
Mr Khan @ Oct 8th 2008 6:43PM
There's in-game advertising, then there's this.
Ouch.
Shagittarius @ Oct 8th 2008 6:53PM
Also coming Soon: Wii Fit: Carrot Top Edition. Join carrot top for a rousing workout in the Carrot Sprout Gym, in carrot land.
Zachary Hinchliffe @ Oct 8th 2008 7:11PM
good god.
GatorSax2010 @ Oct 8th 2008 7:02PM
I work at Target. I'm not so sure I want to go home and play a video game themed around it.
Gun Barrier @ Oct 8th 2008 7:16PM
This is so weird.
I would have bought this game if it was wii exclusive, but its multiconsole, meaning that balance board was just tacked on. Unless, HD was tacked on for 360 lol.
TrojanGuy @ Oct 8th 2008 8:38PM
Well, if the game is fun, the extra mountain is fun, and the Target edition is the same price and/or cheaper, I really don't care too much about the product placement. We'll see if all of those things happen, though.
skunk ape @ Oct 9th 2008 4:50PM
This was to be expected since that fucker is sponsored by both target and playstation. But more content is more content... And now that they finally put a Target here in Anchorage, I can get it. I guess.