Yes, two columns for the price of one! The price, of course, being nothing.
This week's installment of The DS Life / Promotional Consideration looks at an advertisement for Mystery Case Files: Millionheir that ran in several "mainstream" publications like celebrity gossip magazines In Touch Weekly and Us Weekly. The print piece features Ugly Betty's America Ferrera and sub-Saharan Africa's leopard. Surprisingly, the latter doesn't maul the former, despite the ESRB's "violent references" warning.
this Advertising Connoisseur blog post. The image invites readers to search the scene for hidden items -- like a magnifying glass and a viking helmet.
It's an interesting approach, showing how a portable game can transform your surroundings into something more enticing, like a film set that's been turned into a Highlights-style Hidden Pictures. I'm not sure what a viking helmet has to do with whatever crime America is solving, though -- perhaps it's a fashion one.
I'm not sure why the leopard is there, but I'm glad that he is.