How do we know? Because they're throwing a lot of money into advertising the game. $10 million, to be exact, all in the hopes that you'll want to hit the virtual slopes with Shaun and the gang.
The campaign started last night, where Ubisoft
purchased all of the ad space on the season premiere of popular television show South Park
. That's not it, either, as it's being reported that Shaun White will make appearances on ESPN shows on November 16th to promote the game. In addition to that, Ubisoft is also purchasing air time on select Viacom channels with the purpose of promoting Shaun White Snowboarding