Macy's exec. becomes Activision chief creative officer

by Alexander Sliwinski { Oct 10th 2008 at 10:00AM }

NEW!

Brad Jakeman, Chief Creative Officer

$250,000k (or more) +bonuses

Activision's sleek and sporty addition jumps into the role of newly-created CCO position, this former Macy's marketing exec will leave you wanting more as he takes over all media, marketing, global advertising and consumer research for the company.

details

shipping & returns

Suits, Thomas Pink
Shower washable
Imported
'Ideal candidate for the position' - CEO of Activision, Mike Griffith
Strengthens company for global domination
Web ID: L33t3x3c

Tags: activision, activision-blizzard, executives, macys

Reader Comments (Page 1 of 1)

Deeznuts420 @ Oct 10th 2008 10:03AM

oh god no.

Vcize @ Oct 10th 2008 10:21AM

Meh, this is probably why so many videogame ads/features leave people wondering what they were thinking, because some of the people involved really don't know much about games and their community at all.

Kind of like why most fantasy football articles are full of awful advice, because the big fantasy websites (yahoo, espn, sportsline, etc) hire journalists rather than fantasy football geeks.

Leobebes (BDF: Braid Defence Force) @ Oct 10th 2008 4:36PM

I agree with you when it comes to fantasy football, but fantasy baseball and basketball analysis tends to be spot on. Both those sports have a long enough season to ride out statistical outliers.

Fantasy football on the other hand is downright stupid. Anyone claiming to know what will happen in terms of player performance is outright a charlatan.

Carson Palmer, Adrian Peterson, and Braylon Edwards have been joke players. No one knows anything in Fantasy football.

JoeTheBlow @ Oct 10th 2008 10:23AM

WTF is this horseshit?

Vegnagun bwf @ Oct 10th 2008 10:28AM

I see what you've done there, Andrew.

Zertoss @ Oct 10th 2008 10:30AM

I hope this means we'll be seeing Diablo at the Thanksgiving Day parade.

Farseer (GDI) @ Oct 10th 2008 10:38AM

Hmmm.... the same clothes updated slightly every season? Yep, this guy is a perfect fit for Activision.

Josh @ Oct 10th 2008 10:39AM

Awesome post, hahahaha.

meist3r @ Oct 10th 2008 10:42AM

Diablo 3 purse anyone?

Just Mr ESC. @ Oct 10th 2008 11:19AM

Is not a purse,its European!

meist3r @ Oct 10th 2008 11:30AM

Dude, I'm European ... that's a purse :p

Metal Geario 360 @ Oct 10th 2008 10:46AM

And i thought it was just a big "Sale" ad(spam) smack dab in the middle of Joystiq @ first glance...
LoL, Got me!

SecretAgentHam @ Oct 10th 2008 10:54AM

yeah that was pretty clever... tushay Alex...tushay...

Vegnagun bwf @ Oct 10th 2008 4:27PM

Touche

Mr Khan @ Oct 10th 2008 11:02AM

No stranger than Reggie, i suppose. His background included Pizza Hut and VH1, iirc.

Vcize @ Oct 10th 2008 11:45AM

Somehow that doesn't surprise me.

tmacairjordan87 @ Oct 10th 2008 12:36PM

Ahh now I understand his previously puzzling question "why aren't the hardcore happy? They have animal crossing!". He honestly doesn't know what we want being from a non-game background.

I forgive your ignorance reggie!

MowDownJoe @ Oct 10th 2008 11:16AM

Is clicking Shipping & Returns supposed to show something? It just hides the part of the article that we see at first, with no way to see it again without hitting Refresh?

Dirty @ Oct 10th 2008 11:29AM

The higher up the executive the less the relative knowledge of the industry they need. This guy is going to keep his ducks in a line and keep advertising on budget. These guys are in the business of numbers and people. The consultants and creative people are the ones who need to be gamers.