Sony wants Xbox 360 to succeed in Japan

by Alexander Sliwinski { Oct 10th 2008 at 5:25PM }

"The enemy of my enemy is my friend." - Ancient proverb.

Sony Worldwide Studios President Shuhei Yoshida said in an interview with GI.biz that he'd like the Xbox 360 to succeed in Japan for the sake of pushing HD gaming. Yoshida would like to see the PS3 and Xbox 360 be more successful in Japan and getting consumers moving beyond the Wii's dated technology.

Yoshida even goes on to compliment Microsoft's NXE and the Avatars, expressing that he prefers it over the Miis. Although it appears that the Wii will continue to dominate globally, Yoshida believes consumer acceptance of "this generation of gaming" would benefit both Sony and Microsoft.

Tags: microsoft, shuhei-yoshida, sony

Related From Joystiq

Divnich: Wii can't help but win this generation
3 days ago
PlayStation brand celebrates 15th anniversary
7 days ago
Xbox 360 release of No More Heroes may be censored in Japan
20 days ago

Reader Comments (Page 1 of 3)

Jakka @ Oct 10th 2008 5:31PM

What!?

samfish @ Oct 10th 2008 5:33PM

*removes tape*

*reinserts tape*

What!?

Altairio @ Oct 10th 2008 5:39PM

IT'S A TRAP!

WorMzy @ Oct 10th 2008 5:41PM

I lol'd.

Hala Madrid!! (PSWii60 Defense Force) @ Oct 10th 2008 5:43PM

I must be baked or something, let me read this again.

*reads it again*

WHAT!?!

I am a machineee @ Oct 10th 2008 6:41PM

Samfish.... YOU WIN TEH INTERNETZ! LULZ were had!

Drew @ Oct 10th 2008 7:05PM

Hooray! Sonysoft FTW!!!!

Bigfoot @ Oct 10th 2008 11:13PM

I love you, samfish, for that comment. hahaha

Admittance @ Oct 10th 2008 5:33PM

Pitchforks at the ready

KarlW @ Oct 11th 2008 4:17AM

It's alright, he's already been fired

samfish @ Oct 10th 2008 5:33PM

Let's get this flame war started with a bang:

Sony can go fuck themselves. When Yoshida can make a system worth buying, like the Wii or 360, then he can talk.

Ok, fanboys, GOGOGOGOGOGO!

Rususeruru @ Oct 10th 2008 5:39PM

Douses samfish with gas and sets on fire.

Ohhhh... that kind of flame war. Agreed.

Sora @ Oct 10th 2008 5:46PM

Flame war, eh? Let's see what the easiest part of your post to flame is...Ah!

What the hell are you talking about?! The Wii isn't worth buying unless you're a 40 year old soccer mom milf who sucks so much at parenting that you'd buy a hooker for your 9 year old to get them to leave you alone.

Jakka @ Oct 10th 2008 5:47PM

In all seriousness, I still do not believe that PS3 is worth £300 in UK.

Comet @ Oct 10th 2008 5:58PM

@ Sora

That the best mother in the whole wide world.

Markez @ Oct 10th 2008 6:00PM

Sora, you're an utter and complete dumbass. Congrats.

Haggard (Mr.ESC resurrected on a... thursday?!) @ Oct 10th 2008 6:01PM

You could just buy a hooker for your son so he has someone to play Halo with.

Sora @ Oct 10th 2008 6:31PM

@Jakka: As opposed to it being worth £300 in the US?

Maverick Saturn @ Oct 10th 2008 6:34PM

Games are for nerds with no life, real men crash cars, have sex on a daily basis and jump out of planes....strapped to an elephant.....with only a small parachute....strapped with iron chains and given seconds before hitting the ground.

Yeah, real men think Xbox is for nerds like Bill, PS3 is for loosers trying to be cool, and wii for lil kids.

I'm a REAL man :P

Beat that bitches!

Youthinized @ Oct 10th 2008 10:49PM

Yea, and where does that put you?

Because that first category doesn't exist if you're here.

So whats your mental illness?

Will @ Oct 10th 2008 5:33PM

Does Nintendo's success really matter? They appeal to a different crowd and I'm not sure if their revenue stream actually changes the amount we accept and encourage HD, next-gen gaming.

It appears to me that most people who are serious gamers prefer the 360 or PS3 and the only households which really use their Wii regularly and enjoy it are those households which, otherwise, would have no console at all.

It could be said that in their cutesey, grandma-loving ways Nintendo is actually broadening the spectrum of people interested in gaming in general. It's quite possible the preppy girl who never would have looked twice at Gears of War could begin on Wii and then consider moving on to more mature games.

tmacairjordan87 @ Oct 10th 2008 5:39PM

"It's quite possible the preppy girl who never would have looked twice at Gears of War could begin on Wii and then consider moving on to more mature games."

Can I come live with you in this amazing fantasy world?

Rususeruru @ Oct 10th 2008 5:41PM

Most of those girls tried Halo. Liked it, went to a LAN party and didn't care to ever look back... MISFORTUNE

Will @ Oct 10th 2008 5:41PM

Well, my friend's girlfriend is pretty ditzy (hope she doesn't read this) and he's convinced her to play some Super Smash on his Wii. I never would have thought she'd even consider gaming. Since then she's installed FEAR on her computer just to try it because she says she loves horror movies and the game might be the same feeling.

I admit you're not going to convince every girl or every person out there to be into gaming, but a Wii is a great shoe in the door

Darkendes @ Oct 11th 2008 9:32PM

I agree with Will.

While I got my ex-girlfriend hooked into more hardcore games with Halo 1 (don't ask me how, she had only played SPYRO before that!), ANY game is better than none.

My brother's girlfriend used to jokingly refer to video games as "the devil" because my brother would spend so much time playing them, but once she played Wii Sports and then later Carnival Games, she's opened up to playing more games with him in general.

She's a Guitar Hero addict now.

It's all about the baby steps for the non-gamers.

tmacairjordan87 @ Oct 10th 2008 5:35PM

Hey I'm happy when a gamer's console sells well anywhere as it gives me hope that future systems won't be as shitty as the wii is.

Will @ Oct 10th 2008 5:40PM

Hey I have a weird question, did you used to play Tremulous on Dretch*Storm? I remember a tmacairjordan and was just wondering. It's pretty possible it's just the same name

tmacairjordan87 @ Oct 10th 2008 5:42PM

Nope I've never even heard of that game. That's wierd though cause I've never seen anyone else use this name before on anything.

Will @ Oct 10th 2008 5:45PM

Kind of a relief anyway, the dude who played Tremulous with your name was an asshole. =P

Tremulous is an open-source first person shooter that was originally a Quake 3 mod. It's Aliens vs Humans in gameplay -very very- similar to the Counterstrike mod, Natural Selection. (just in case you were wondering)

Deaf-Sword @ Oct 10th 2008 6:04PM

You just tried to use the strategy from the headline above you but failed at trying to get me to side with you're Sony Defense Force with Killjebus as your ally. Your fuckin' pathetic "playa"!!!!!!!!!!! Also your to badass to roll with me in the cafeteria at your junior highschool! Congratulations on being a big tool you MTV wannabe gansta!

tmacairjordan87 @ Oct 10th 2008 6:10PM

Can someone translate that for me? I can't understand stupid.

No but seriously I have no idea what you said. Sony Defense Force? Jesus christ you need help. I go where the good games are, which is everywhere except the Wii.

Haggard (Mr.ESC resurrected on a... thursday?!) @ Oct 10th 2008 6:13PM

I thought tmac was a fellow Briton?

We don't have 'junior high' here.

Markez @ Oct 10th 2008 6:15PM

I know you're an utter 360/PS3 homer and all, but there are good games on the Wii. That being said, I would like to help you out. I can't translate stupid either, but I can however use babelfish, translate into Chinese, and back into English, enjoy!

"You try to use from the title strategy above you, but is unable to try to cause me to support with you' Defends the strength with the Killjebus again Sony to take your ally. Your fuckin' Pitiful " playa"!!!!!!!!!!! And you to trundle badass and I in cafeteria in yours junior highschool! Is a congratulation big tool you MTV surpass adorer gansta"

tmacairjordan87 @ Oct 10th 2008 6:19PM

Nope I'm american but it's mixed here. Some places call it junior high but some just have middle school and high school (at least I think it's still mixed, haven't kept up on that since graduating a few years ago).

Markez @ Oct 10th 2008 6:28PM

Yeah me highschool was 10th - 12th, however I believe most are 9th - 12th. And prior to HS it was indeed called middle school. We get all mavericky here in the US and do things weird.

BTW, Tmac, appreciate your responses to moron ass mastertard in that old politico thread.

BrotherSimon @ Oct 10th 2008 5:37PM

No, they don't.

Microsoft owned them so they're making out that's what they wanted to happen.

Yeah, like you would want that!

Firenfunk @ Oct 10th 2008 5:55PM

Yeah, he's talking specifically about Japan, where Sony have sold more than twice as many PS3s as MS have sold 360s to date. He's saying HD gaming hasn't really caught on in Japan in a big way yet, while the Wii has. The more people there interested in HD gaming, the
better for both Sony and MS. That's the gist of it.

The-E @ Oct 11th 2008 7:06AM

yeah i totally remember the Sony and Microsoft deathmatch!!!! like MS whipped out the driving wheel which burst into flames in mid air which managed to melt Sony's Deth-Ray and then Sony were like totally owned and are now trying to cover it up......A Sony representative "Sony does not comment on rumour and speculation...even ones that involve the amazing Deth-Ray...."

Dirty @ Oct 10th 2008 5:38PM

All I want to know is where I can get that controller. I hate the six axis almost as much as I hate waggle.

Will @ Oct 10th 2008 5:43PM

Ben Heckadorn is professional console and hardware modder who had done amazing things including turning consoles into functioning laptops. He usually posts surprisingly detailed instructions on how to copy his projects and for something small like that he probably did.

Just check out his website to see if there's more details, http://benheck.com/

Will @ Oct 10th 2008 5:51PM

My bad, his name is spelled Ben Heckendorn

SecretAgentHam @ Oct 10th 2008 5:41PM

strange coming from a sony exec but i do like what his motives were behind the comment. he just wants the wii to not hold back the future of gaming hardware (i.e. HDD and HD graphics) he wants the gaming industry to move forward and not the other way. he's giving compliments to his enemy and wishes them well for in turn, next generation we will see even more! go Yoshi!

i can dig it

Ihar `Philips` Filipau @ Oct 11th 2008 9:58AM

> [...] he wants the gaming industry to move forward and not the other way.

I would sympathize with the move only on one condition which will involve hiring hitmans (or ninjas) for Mario dev team in Nintendo.

Nintendo will not move on until they leave the SNES basement (or bunker) where they have locked themselves up.

I'm all for Wii fail (and hey! I own one) but problem is that neither PS3 nor Xbox360 offers anything new or compelling. I hate waggle, folks. But I hate it as much as I hate classical controller. Bring me normal FPS controller and HD graphics - and cheap games - then we can start talking.