Potential storm in a teacup news now, with EA CEO John Riccitiello recently commenting on Spore's "particularly aggressive" digital rights management at a Media & Money conference. Though expressing a dislike for the anti-piracy system, Riccitiello explained that better protection against those with a propensity for pilferage had yet to manifest. He further added that the widely reported outcry against Spore's DRM originated from a deafening minority.
"We chose a particularly aggressive form of DRM, which 99.8 percent of consumers would never notice, but that two-tenths of one percent got incredibly focused and formed an online PR cabal," he said. "We can eliminate piracy by essentially blocking the online service from the pirate." Riccitiello called it "the future of DRM," one we hope will be more adept at distinguishing between the consumers and the criminals.
[Via Big Download]
Reader Comments (70)
Posted: Oct 15th 2008 12:11PM MindTheGap76 said
And when I don't buy a game because it contains DRM, will EA not mind? Or will it just not know?
Posted: Oct 15th 2008 12:11PM Edge of Blade said
I see. So, more of us should act like the ignorant boobs who get headaches from figuring out where to plug in the keyboard? Maybe we shouldn't worry our pretty little heads with such details?
I love how people assume that the majority can justify anything.
I love how people assume that the majority can justify anything.
Posted: Oct 15th 2008 12:12PM (Unverified) said
You know what? I've got this!
Nobody gives a shit about Pirates! DRM exists to stop you from selling your games thus giving EA extra profits by blocking the product from being available at Gamestop etc.
The more you think about it, the more sense it makes!
Nobody gives a shit about Pirates! DRM exists to stop you from selling your games thus giving EA extra profits by blocking the product from being available at Gamestop etc.
The more you think about it, the more sense it makes!
Posted: Nov 18th 2008 3:55PM MrIronic said
True. This is probably the reason.
I haven't bought spore, I haven't downloaded it. I might have been interested in looking at it, but I don't want drm on my computer which I just found out about. And what happens when you want to sell it? What of the future?
Reply
I haven't bought spore, I haven't downloaded it. I might have been interested in looking at it, but I don't want drm on my computer which I just found out about. And what happens when you want to sell it? What of the future?
Posted: Oct 15th 2008 12:32PM hoits2000 said
I pirated it but I also bought it, so nah nah nah boo boo EA, we have more than one person in our house. Do they need more money to stuff in their pillows so they can sleep better at night? Go have a party with AIG and quit your whinning, life will find away! DRM: Doesn't Really Matter; we'll get it anyway.
Posted: Oct 15th 2008 12:34PM Zoglog said
more like
"EA: Spore's 'particularly aggressive' DRM unnoticed by Pirates"
DRM didnt' do jack. In reality this is more a ploy to prevent used game sales than thwart piracy.
"EA: Spore's 'particularly aggressive' DRM unnoticed by Pirates"
DRM didnt' do jack. In reality this is more a ploy to prevent used game sales than thwart piracy.
Posted: Oct 15th 2008 12:34PM Alex R said
Because of this crappy DRM, nowhere will take this game off me as a trade in. "It can only be used on one computer..."
Why not have the ability to UN-register the game from my EA profile? I'd be glad to see the back of it.
Can't believe I paid £35 for it.
Why not have the ability to UN-register the game from my EA profile? I'd be glad to see the back of it.
Can't believe I paid £35 for it.
Posted: Oct 15th 2008 12:52PM (Unverified) said
@ aristokrat...
I have to respectively disagree.
How is it greed when I come up with a concept or a product (digital or not) and I sell it to the masses. That is the american dream. You stifle that when you allow piracy to go unchecked. What incentive is in it for me once the word gets around that my game can be pirated??
Is it greed if my concept or game becomes an industry giant and I have billions of dollars and want to protect it?? I think not. I was fortunate and caught lightning in a bottle so to speak....
Like I said..I think the pirate shares the brunt of this argument...hands down.
I have to respectively disagree.
How is it greed when I come up with a concept or a product (digital or not) and I sell it to the masses. That is the american dream. You stifle that when you allow piracy to go unchecked. What incentive is in it for me once the word gets around that my game can be pirated??
Is it greed if my concept or game becomes an industry giant and I have billions of dollars and want to protect it?? I think not. I was fortunate and caught lightning in a bottle so to speak....
Like I said..I think the pirate shares the brunt of this argument...hands down.
Posted: Oct 15th 2008 12:58PM (Unverified) said
So because the customers don't notice the DRM, it's a good thing? Does this mean that viruses, keyloggers, and the like are also good because they're unnoticeable?
Both are "unnoticeable" until they actually do something, like prevent you from installing the game again or eating your hard drive.
Both are "unnoticeable" until they actually do something, like prevent you from installing the game again or eating your hard drive.
Posted: Oct 15th 2008 1:21PM (Unverified) said
The fact people use DRM as an excuse to steal games just shows the moral character the majority of joystiq posters have.
If I really want a game, I purchase it. DRM or not. DRM is not a legitimate excuse to download/steal games illegally.
Downloading a game illegally is wrong. You can't fucking argue it. Whatever excuse you come up is nothing more than an excuse to make yourself feel better about it. If you really were doing to right thing, you would have to make excuses for doing it.
I'll probably get voted down for this, but I really don't care. I don't have to makes excuses/justify to others why I play the games I do.
If I really want a game, I purchase it. DRM or not. DRM is not a legitimate excuse to download/steal games illegally.
Downloading a game illegally is wrong. You can't fucking argue it. Whatever excuse you come up is nothing more than an excuse to make yourself feel better about it. If you really were doing to right thing, you would have to make excuses for doing it.
I'll probably get voted down for this, but I really don't care. I don't have to makes excuses/justify to others why I play the games I do.
Posted: Oct 15th 2008 3:54PM (Unverified) said
I agree with you, but does that make it wrong to then download the game ISO or cracked/DRM stripped version of the game AFTER you've bought it?
I'd like to think not. A lot of games I own, I use CD cracks on so I don't have to search through my insane amount of games and their 4 cd's per game to put in my computer. Just makes playing so much easier.
Reply
I'd like to think not. A lot of games I own, I use CD cracks on so I don't have to search through my insane amount of games and their 4 cd's per game to put in my computer. Just makes playing so much easier.
Posted: Oct 15th 2008 1:21PM Keithustus said
Most HIV-positive individuals are fine with it for the first few years, until someone tells them.
Posted: Oct 15th 2008 2:10PM zachavm said
60% of the time, it works every time!
Posted: Oct 15th 2008 2:36PM michaspi said
EA's 'particularly shitty' Spore unnoticed by most
Posted: Oct 15th 2008 3:28PM PoisonedAl said
Yeah, I totally didn't notice that my machine takes forever to shut down after I installed Spore.
Oh wait, I did, becuase I'm not retarded!
Oh wait, I did, becuase I'm not retarded!
Posted: Oct 16th 2008 1:16AM (Unverified) said
Imagine EA and a pirate are sitting in a boat. The pirate runs over to EA's side and punches a hole on his end of the boat. EA gets rightfully upset, and then runs over to the pirate's side and punches a hole on his side. Both are worse off, except in this case pirates are generally excellent swimmers.
EA needs to realize that pirates are not their customer. The people who spend money on games are their customer. The sooner they focus on this target market and just forget that other group exists, the better off they'll be.
EA needs to realize that pirates are not their customer. The people who spend money on games are their customer. The sooner they focus on this target market and just forget that other group exists, the better off they'll be.
Posted: Oct 16th 2008 6:12AM GCountach said
Give it a couple of months. Allow everyones computer to become infected with a virus or become too slow and require reinstalling it. I think everyone will know about this DRM come the 4th time they got to reinstall it... Know it they will... those suckers.
Posted: Oct 23rd 2008 1:26AM (Unverified) said
Most people have the whole idea of DRM’s like SecuRom and the X amount of activations all wrong.
It’s not just a simple DRM, it installs separately to the game without your knowledge…if you un-install the game…it DOESN’T un-install the SecuRom, which makes it a rootkit (malware), so if you don’t know this, you will think it’s gone because it hides in “hidden folders” and in your “Registry”, not to mention disabling of some AV’s, the damage it does to some PC hardware, and stops you from being able to use legal software that SecuRom has been programmed to black band. EA deserves to be sued over this issue alone.
The other issue I have with this type of Draconian DRM is that when you can’t afford the internet anymore, you can no longer Play a Game you Paid for, and that is wrong…most games aren’t played over the Net so why do we have to be connected to it. ( It’s to Spy on PC users, that’s why it Phones Home with Encrypted Data.)
There is a lot bigger picture than what we’re seeing here right now, this is only a baby step to the end plan. This has nothing to do with piracy, because we know that the pirates will never be stopped and it is proven once again with the amount of torrented copies of Spore downloaded so far in just one month. Why is EA adamant about continuing to use SecuRom when they know it’s not doing what they say it was intended for and is only affecting the paying customers? I will not buy anything that is put out by EA or Sony anymore, even though I would love to buy Sims2 IKEA, Sims2 Apartment Life, Spore, Red Alert 3 and many more, but I just don’t trust EA or Sony. All they have done for the last 20 months is lie through their teeth to save their neck and not a bit of concern for their paying customers.
I’m a member at Reclaim Your Game: http://www.reclaimyourgame.com/ - and we’re dedicated to helping other gamers with their issues with SecuRom and get info out to educate the public.
So please feel free to visit our site and see for yourself.
It’s not just a simple DRM, it installs separately to the game without your knowledge…if you un-install the game…it DOESN’T un-install the SecuRom, which makes it a rootkit (malware), so if you don’t know this, you will think it’s gone because it hides in “hidden folders” and in your “Registry”, not to mention disabling of some AV’s, the damage it does to some PC hardware, and stops you from being able to use legal software that SecuRom has been programmed to black band. EA deserves to be sued over this issue alone.
The other issue I have with this type of Draconian DRM is that when you can’t afford the internet anymore, you can no longer Play a Game you Paid for, and that is wrong…most games aren’t played over the Net so why do we have to be connected to it. ( It’s to Spy on PC users, that’s why it Phones Home with Encrypted Data.)
There is a lot bigger picture than what we’re seeing here right now, this is only a baby step to the end plan. This has nothing to do with piracy, because we know that the pirates will never be stopped and it is proven once again with the amount of torrented copies of Spore downloaded so far in just one month. Why is EA adamant about continuing to use SecuRom when they know it’s not doing what they say it was intended for and is only affecting the paying customers? I will not buy anything that is put out by EA or Sony anymore, even though I would love to buy Sims2 IKEA, Sims2 Apartment Life, Spore, Red Alert 3 and many more, but I just don’t trust EA or Sony. All they have done for the last 20 months is lie through their teeth to save their neck and not a bit of concern for their paying customers.
I’m a member at Reclaim Your Game: http://www.reclaimyourgame.com/ - and we’re dedicated to helping other gamers with their issues with SecuRom and get info out to educate the public.
So please feel free to visit our site and see for yourself.
Posted: Nov 1st 2008 1:57PM (Unverified) said
EA seem to be toughing out the customer backlash, and trying to trivialise the complaints by long term gamers.
I suggest we need a DRM charter to measure games against as an indication of customer friendliness (or hostility) from the publisher. Unless we stick together and vote with our wallets and purses, the likes of EA appear dead set to ignore our please for decency in DRM implementations.
I have drafted a DRM charter myself as a starting point, to highlight some of the problems that DRM has caused paying customers. You can find the DRM charter here:
http://talkjack.wordpress.com/2008/06/22/is-drm-killing-pc-games-part-1/
All the best,
Talkjack
PS. Amount of money of have not spent on EA games since 2007 is now running at £100 ($200), plus several times that from people I know who were aghast when I explained the way DRM works now.
I suggest we need a DRM charter to measure games against as an indication of customer friendliness (or hostility) from the publisher. Unless we stick together and vote with our wallets and purses, the likes of EA appear dead set to ignore our please for decency in DRM implementations.
I have drafted a DRM charter myself as a starting point, to highlight some of the problems that DRM has caused paying customers. You can find the DRM charter here:
http://talkjack.wordpress.com/2008/06/22/is-drm-killing-pc-games-part-1/
All the best,
Talkjack
PS. Amount of money of have not spent on EA games since 2007 is now running at £100 ($200), plus several times that from people I know who were aghast when I explained the way DRM works now.
Featured Stories
Super Joystiq Podcast 004: 38 Studios meltdown, Gravity Rush, Civilization 5: Gods & Kings, Dragon's Dogma
Posted on May 25th 2012 3:30PM




