Nintendo UK wheels out the celebs ...

... with mixed results. But let's start with the good ones: Patrick Stewart will be back this Christmas to sell the DS and Brain Training to Brits (as he was last year), and he'll be doing it alongside Julie Walters. Hurray! The rest of Nintendo's celebrity line-up will be quite obscure to Americans, but when they produce lifestyle photography as brilliant as this, who the hell cares? They include:

• Girls Aloud. British girl pop group, and actually a pretty big name in Blighty. Most famous member is one Cheryl Cole, who seems lovely and sincere on X Factor, though isn't quite as pleasant if you meet her in a nightclub toilet.
• Fern Britton, once-cuddly, now gastric-band-wearing TV presenter, will be advertising Cooking Guide.
  
• Ronan Keating, one-fifth of Irish boyband Boyzone. Incidentally, in the process of writing this post, we discovered Boyzone were reforming. Ugh. Anyway, Ronan will be promoting Big Brain Academy.
  
• Jamie and Louise Redknapp, slightly thick but good-looking soccer pundit and his former pop star wife. Will join forces with their extended family to push Mario Kart Wii, Wii Sports, and Super Smash Bros.: Brawl. That's a lot of responsibility on the Redknapps' shoulders! We hope they're up to it.
  

And going by Nintendo's current record in the UK, they'll probably do really well. Best of luck to all of them.