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Reader Comments (51)

Posted: Oct 20th 2008 10:08PM doc j said

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Perhaps the sickest ad of all time.

Posted: Oct 20th 2008 10:20PM playcrackthesky said

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Only complaint is that "Playstaiton 3" should be printed in a bigger font.
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Posted: Oct 20th 2008 10:40PM (Unverified) said

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i need that as a t-shirt *looks at hot topic*
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Posted: Oct 20th 2008 11:25PM (Unverified) said

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Yup, Sony should advertise like this all the time... :D
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Posted: Oct 21st 2008 11:12AM kreepmode said

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AWESOME

Posted: Oct 20th 2008 10:09PM NewYork214 said

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damn. thats crazy

Posted: Oct 20th 2008 10:11PM (Unverified) said

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Pretty amazing looking ad. I wonder how high profile of a location that is. I would like to see a similar ad in San Francisco since that is where part of the game is supposed to take place.

Posted: Oct 20th 2008 10:18PM (Unverified) said

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This building is on Wilshire Avenue...it's one of the largest streets in the westside of LA. It runs straight through Santa Monica (where E3 was held a year back if I remember correctly).
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Posted: Oct 21st 2008 1:56AM (Unverified) said

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It's a pretty high profile center in a city without much centralization. It's right next to The Grove (fancy, crowded mall), a popular farmer's market, and CBS Studios. Huge center of shopping and what not. A lot of companies in that particular building, too.
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Posted: Oct 22nd 2008 7:39AM Mike Sylvester said

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I drafted the emergency procedures manual for that building! You can rest assured, if a Leviathan does start rampaging through L.A., the tenants of that building will be informed of where to flee in terror.
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Posted: Oct 20th 2008 10:12PM ImpurePhoen1x said

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..ok that is epic, i can't wait to face the leviathan head to head and bring that sucker down

Posted: Oct 20th 2008 10:13PM Hotrod said

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I agree, but I can't handle the hype anymore!

Posted: Oct 20th 2008 10:55PM Twinturbo120 said

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holy crappppppppppppppppppp

Posted: Oct 20th 2008 10:24PM (Unverified) said

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Ad is crazy. But the Korea Center being under the big monster is even funnier.

Posted: Oct 20th 2008 10:18PM (Unverified) said

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Isnt that the Leviathan, not the Goliath

Posted: Oct 20th 2008 10:19PM (Unverified) said

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Now they just need to place another one somewhere except replace Goliath with a Sackboy, and then they got another great ad! (compliments of me of course)

Posted: Oct 20th 2008 10:37PM (Unverified) said

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im gonna visit this building tomorrow! woohoo! let's see how big it is.

Posted: Oct 20th 2008 10:47PM (Unverified) said

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thats what she said.
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Posted: Oct 20th 2008 10:49PM (Unverified) said

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well played
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Posted: Oct 20th 2008 10:31PM DrunkRaba said

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THIS is the kind of advertising Sony needs to do, some high profile stuff. Next is, actual commercials on all channels! Crazy idea that.

Posted: Oct 20th 2008 10:32PM NIck PSN ID Rattlehead91 said

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That's incredible. I don't care if you like Sony or not; that's pretty damn awesome.

Posted: Oct 20th 2008 10:40PM exaltedbladder said

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whoa mama! he's big!

Posted: Oct 20th 2008 11:13PM (Unverified) said

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that's what she said.
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Posted: Oct 20th 2008 11:38PM (Unverified) said

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10 points!
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Posted: Oct 20th 2008 10:43PM (Unverified) said

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sony really has gone all out with advertising lately. this is way too sweet for words. i need the t-shirt bad! and a sackboy plushie and a battalion of helghast minifigures and a motorstorm hat and a playstation belt just like jeff. hey if sony gives it to me, i'll be like one big ps3 ad!

i know you read the blog so consider it please!

Posted: Oct 20th 2008 10:49PM exaltedbladder said

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me too!
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Posted: Oct 20th 2008 11:13PM (Unverified) said

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oh and a patapon shirt. yeeeaaahhh...
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Posted: Oct 20th 2008 11:39PM (Unverified) said

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I want an official Sony sackboy plushie sooo bad!
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Posted: Oct 20th 2008 10:47PM exaltedbladder said

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they should put a giant demented sackboy on the otherside

Posted: Oct 20th 2008 10:48PM exaltedbladder said

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he looks like - your mom! HAHAHaHahaha...ha........ha............ha.

Posted: Oct 20th 2008 11:10PM Newfiescreech16 said

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WOW, that's some Monster sized ad

Posted: Oct 20th 2008 11:13PM TinyEvel said

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What? No tiny billboards for R2? FAIL!

J/K This is pretty rad.

Posted: Oct 20th 2008 11:36PM (Unverified) said

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Wow that ad on the building is so AWESOME! Resistance 2 beta is so amazing also. I can't wait to play the full game. Thanks for posting this I love the ad.

Posted: Oct 21st 2008 12:03AM (Unverified) said

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Now that is pretty cool, and a really big ad... can't wait

Posted: Oct 21st 2008 12:43AM (Unverified) said

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damn good thing it's a leviathan instead of Nathan Hale.

Posted: Oct 21st 2008 12:37AM (Unverified) said

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That's cool, but they need to put a big PLAYSTATION 3 up there.

And what's up with the OMGs' today??

Posted: Oct 21st 2008 7:43AM Dahk said

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Lmao Andrew, I like your new headlines.

And HOLY FRIGGIN' CRAP that's SICK.

Posted: Oct 21st 2008 2:55AM Scilent said

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What will the Obama campaign think of next?!?



Resistence 2 you say? Ohhhhhhhhhh.


Seriously nice job Sony :)

Posted: Oct 21st 2008 7:34AM (Unverified) said

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Way to bring up 9/11 right after censoring a game for Muslims Sony!

Posted: Oct 21st 2008 2:30PM rapidix said

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um.. what?
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Posted: Oct 21st 2008 8:37AM LunaticSoul said

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A-w-e-s-o-m-e.

Posted: Oct 21st 2008 9:11AM (Unverified) said

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Looks fake to me.......... look at the Palm tree in the foreground it looks like its blurred into the ad..........

Dont get me wrong i do think its Friggin' Sweet. But looks a little Photoshopped..

and Resistance is getting the royal treatment from sony. its alot of hype tho. game isnt all that great in my opinion. Just another FPshooter with aliens.

Posted: Oct 21st 2008 10:17AM (Unverified) said

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It is really cool, but imagine if that was the building you worked in and your office was on that side. Your sunlight would be blocked for how long? A couple of days? A couple of weeks?

That would really suck.

Posted: Oct 21st 2008 4:44PM (Unverified) said

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OMG! I used to work in that building. that's even the side of the building I worked on. I used to look out that window all day... Weird.

Posted: Oct 21st 2008 2:07PM KiraXD said

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best. ps3 game ad. ever.

Posted: Oct 21st 2008 2:13PM (Unverified) said

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RESISTANCE 2 BETA CODES ON FILEPLANET.COM !

Posted: Oct 21st 2008 4:22PM (Unverified) said

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I would love to see an ad like this for the upcoming Team Ico game.

Posted: Oct 21st 2008 4:57PM Paulmichael said

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That building always has giant Sony ads. This is great though.

Posted: Oct 21st 2008 5:55PM (Unverified) said

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Look at that, THE BEST advertisement i've seen.

P.S. gears sux + halo sux too

Posted: Oct 21st 2008 5:56PM (Unverified) said

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AWESOME
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