Amazon acquires Reflexive for digital distribution

Amazon.com has taken another step toward launching the Amazon Software Download store this week, acquiring casual games distributor Reflexive Entertainment for an unspecified sum. Reflexive CEO Lars Brubaker announced the deal on his company's blog with much enthusiasm (and, no doubt, newly swelled pockets). While recognized as a capable developer (Reflexive's Wik & The Fable of Souls nabbed an IGF award in '05), Reflexive was more likely targeted by Amazon for its experience in running its own digital distribution portal.

In February, Amazon posted a job listing for a software development engineer to join the company's Software and Video Games Digital Technology team to develop a digital distribution platform for games. To want extent Reflexive is aiding, or simply replacing that team is unknown. "We can't talk about everything yet, but we'll be in touch shortly with more information," Brubaker promises.