Gears 2 'Last Day' trailer, the new 'Mad World'?

A brand new ad for Gears of War 2, which hits shelves in two weeks, has just been released. Entitled "Last Day," it features Marcus Fenix and his fellow COG soldiers spending their last moments above ground before an underground assault on the Locust's home turf. The song featured in the trailer is "How It Ends" by DeVotchKa and tells viewers "You already know how this will end," as Dom and Marcus descend below the surface. Let there be no doubt, the commercial is definitely well produced.

We can't help but be reminded of the famous (infamous?) "Mad World" ad that promoted the first Gears of War, which makes sense considering it was created by the same team. Like the "Mad World" ad, "Last Day" is a radical departure from most action game advertising. Of course, that's precisely what makes it stand out. Find the ad after the break.

Our only question now is how long it will take for enterprising filmmakers to start remixing the ad with different music, or throwing the music onto other game commercials. Get to it, internets!