We're sure it'll be endlessly debated, but the Gears of War 2 ad "Last Day" may have just topped the moving and oft-parodied "Mad World" ad for the first game. The 60-second commercial features the track "How it Ends" by DeVotchKa (available from your preferred online music store).
Before screaming that the ad "totally rips off" the original Gears ad, it's probably good to know that it was created by the same team that designed the first. Check out "Last Day" after the break. Now, if only the game can pull off the ad's emotional tug ...
I don't really see why this one was disturbing but I thought it hit a much sadder note than the mad world ad. I also don't quite think this will be as iconic as the song isn't as catchy. But both are sick ads regardless. Better than most game ads.
Speaking of the Mad World ad, does anyone remember the original version of it? I'm talking about the version that was visually exactly the same, but had the actual sound effects instead of Mad World playing over everything. I swear I saw that on TV a bunch of times before the Mad World version took over, but nobody else seems to remember...
I think this ad was way better. IMO I thought the mad world ad was very overrated. Only reason I liked it is because I love Gary Jules' cover of Mad World.
Perhaps you're right, Vcize. Or perhaps that happened in the real world but all you guys are just a figment of my imagination... Hmm, everything's finally starting to make sense... Or is it?!?
No way was that as "emotional" as the Mad World ad, the music just doesnt even compare. Plus i prefered the darker, more desperate tone of the first, in this they seem somber, like they have already accepted their death, not fighting for survival.
What the hell Joystiq, your judgment is way off here, sorry! This one doesn't hold a candle to the original. It's not that it's bad, it's just not even in the same league.
Thought it was going to be "Elevator Love Letter" by Stars for some reason, and after seeing the Drill thing... It would have been strangely appropriate.
Good stuff though, not quite as compelling as the Mad World ad though.
That wasn't a good choice of music IMO. I get the message behind the song but that was way too upbeat, Mad World was a thousand times better than this one
That music was actually used in the trailer for "Everything is Illuminated," and I actually think the "Rendevous with Death" trailer is better than either this or Mad World.
The mad world ad was amazing because it was so different. This ad just feels contrived, and the swelling strings at the end make it more hokey than anything.
Grats to the marketing team who puts this stuff out. It may not be as good as the original Mad World trailer, but a lot of the stuff that made that trailer work stemmed from the fact that we had no idea what to expect from the game.
This one works nicely though, and it's a great compliment to the first. Good job, guys!
