Not only novels and toys, but Schofield is also "talking with movie studios right now. We have been all along. By doing this now, we could have a movie that bridges the gap between the two games." Hold on, did he say "two games"? It's obvious they're willing to franchise the hell out of this game, but it's also clear they're not willing to compromise on quality.
Schofield goes on to say that "the difference with this is we need to go in and say, "This is not a $10 million movie." Sure somebody could make it, but that's not what we are looking for. It's an expensive movie. What we're doing, say, with movie producers is handpicking our producer. We get approval on the scriptwriter, director and those sorts of things." We're really enjoying Dead Space and would love to see a live action feature film and a sequel, as long as they're not shameless cash ins. From the looks of it, that's the last thing the dev team wants. We look forward to further developments.
In the same article EA's president, Frank Gibeau, mentions sequels for both Battlefield: Bad Company and Army of Two. No specific details were given regarding the whats and whens.