When your MMO isn't called World of Warcraft, you typically have an uphill battle to grab attention. Korean-based developer NDOORS has enacted a rather interesting marketing ploy for its free-to-play game, Atlantica Online. If you started playing after October 11 and reach level 50 (without going over) before November 30, you can turn in your character and receive $20 via PayPal. Sounds like a good deal until you figure that likely averages out to less than $1 per hour.
We're not sure what's going to stop players who like the game from redeeming $20 and creating a new login ID. If anything, with Wrath of the Lich King less than three weeks away, we anticipate a few WoW junkies making a temporary shift to help pay for their next fix.
[Via Ars Technica]
Reader Comments (10)
Posted: Oct 24th 2008 2:54PM Ballistic3188 said
Hey! I am not addicted. I can stop any time I want to. I just don't want to.
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Posted: Oct 26th 2008 1:27AM (Unverified) said
That is the definition of addiction!!! Even your will has been corrupted. You're more addicted than someone twelve-stepping it.
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Posted: Oct 24th 2008 3:36PM (Unverified) said
Isn't it like Project Entropia where you can turn in Credits into real $ and vice-versa?
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Posted: Oct 24th 2008 10:54PM ThornedVenom said
This is actually an interesting incentive. They just have to be careful of grinding bots.
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Posted: Oct 25th 2008 1:03AM JoshMilewski said
Sounds more like an incentive to just get people playing the game in the first place. I don't think they actually expect many people to cash-in their characters.
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