How much did it cost 2008 US Presidential Candidate Barack Obama to put ads inside of Burnout Paradise
and other titles? According to a Federal Election Commission filing (via Gamespot
), Obama's campaign sent $44,465.78 to Massive Incorporated
to run in-game advertisements, from October 6 to November 3, in 18 separate titles. The real winner of these in-game ads, of course, was Tim the Paradise City Street Sweeper.
Comparatively, the campaign has spent a estimated total of $205 million on TV ads
, about $4 to $5 million of which was for last night's 30-minute infomercial on CBS, NBC, MSNBC, Fox, BET, TV One and Univision. Fun statistic: The amount spent on TV ads was 455,555% higher than in-game advertisement. According to previous statements, Massive had approached the McCain campaign about doing a similar advertising deal, but they had passed on it.