Sega receives vegan, monkey-shaped chocolates from PETA

Look, we don't condone the unethical treatment of any creature forced to endure the repetitive waggling that's characteristic of rushed, rehashed Wiimakes. It's disgusting -- about as disgusting as little vegan chocolates in the shape of monkeys!

So when PETA says it's grateful to Sega for pulling the Samba De Amigo promos featuring a real chimp from its site (not that the ads aren't still on YouTube ... and embedded after the break) and sends the publisher a gift basket full of fake chocolates, we have to wonder if the effort isn't more trick than treat. After all, the damage is done. And, according to PETA, soon after defeating the down-and-out, middle-aged-man actor in a flailing contest, this chimpanzee was shipped to the laboratory -- no doubt to live out his tortured days testing the stability of future revisions of Wii wrist straps.

In all seriousness, though, kudos to Sega for pledging to keep great apes out of future marketing. Now, if only we could convince the company to be more sensitive to the plight of lycanthropic hedgehogs ...