Activision: Subscription-based GH Tunes a possibility in Guitar Hero games
Claiming that GH Tunes – the make-your-own-song tool in
Guitar Hero World Tour – has "greatly exceeded" its expectations, Activision's Bobby Kotick mentioned the potential to sell subscriptions to that content during a conference call earlier today: "In just 10 days, our GH Tunes has attracted over 25,000 user-generated songs which means we'll likely have up to 100,000 songs by the year end. These songs are easily downloaded by consumers and the ability to offer these songs on a subscription basis may very well result in the newest subscription opportunities in our portfolio."
After just one quarter of raking in that
World of Warcraft money and Activision's already hooked on subscription fees, eying up its entire portfolio the way a hungry cartoon wolf sees the world in shades of ham bones. But (the currently unlimited) GH Tunes songs? Really? Why not a subscription to the regular DLC tracks (which Activision has sold over 25m units of, for both Xbox 360 and PS3 to date)? Because, really, what we want to blow our hard-earned blogging money on is poor facsimiles of classic rock hits and not the real things. Really.