Square Enix recently opened a new studio in LA, one of their first major forays into Western development. The new studio will focus on digitally distributed games, according to GI.biz
. "All formats – Xbox Live, WiiWare, PlayStation Network – are all viable formats for us," said Square Enix USA's John Yamamoto. "We started the in-house development team a couple of months ago and we're starting with downloadable content because the team is still small."
The new American studio is part of a drastic change at Square Enix; the new strategy is to embrace the Western market fully. "Japanese videogame software sales represent less than 15 per cent of the global market." In order to compete, Yamamoto reiterates that Square Enix will be focusing on multiplatform titles. "To maximise and spread our games to as many users as possible I think we have to go to multiformat – the Xbox 360, PS3 and also the PC as well."