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Joystiq

FDA gave Pfizer hard time over Viagra game

by Alexander Sliwinski on Nov 24th 2008 2:50PM

Although the US Food and Drug Administration cut off Pfizer's Viagra advergame back in September, it appears the details are just coming out now. The Multinational Monitor notes the FDA requested that the pharmaceutical company remove the game from the interwebs after it decided Viva Cruiser failed "to disclose any risk information for the drug."

According to Pharma Industry, Viva Cruiser had players guiding a motorcycle down a desert road, picking up gifts for a date and avoiding obstacles. We're sure many retail driving games are happy that the stiff competition this Viagra game could have posed was removed by the FDA.

[Via GamePolitics]

Source

Tags: adver-gaming, advergame, advergaming, pfizer, viagra

Reader Comments (28)

They should have added a Viagra power up but if you grab too many you suffer a heart attack.

Or go blind.

or your wiener explodes

Doctor Rod Morningwood ask: Why does wood gets so hard?

stiff eh? hilarious.

Christ, this isn't 1989! I do believe unless they are planning to make to the last ever game to be published on NES or another console of that time this would be a slight kick in the groin for them when it comes to seeing that red line reach a new attitude of a waste of time. And if you've beening using viagra recently that kick in the groin really will sting!

He He boner puns.

"If erection lasts longer than 4 hours, immediately contact your prostitute"

If gameplay lasts more than 4 hours please contact your local gamestop.

I had to read this post long and hard to catch all of the puns.

LOL nice one :)

BTW I was able to play the full game before it was cancelled. The only difficulty mode is 'hard'.

you cant play it with a keyboard and mouse, only a joy stick.

That's what she said.

VIVA VIAGRA!!

You wrote this story just for that "stiff competition" line, didn't you?

That's a shame. I mean, advergames are usually such quality pieces of entertainment.

Now, who's up for some Yaris?

Was it really that hard to disclose risk info? They couldn't take a stab at it? Even if they had to pitch a tent and camp all night. What kind of bone-headed decision was that? I'm sure the game really got the blood rushing too...

So... they want to make a mini-game based upon a pill for "rock hard longevity"? A bit contradictory, eh?

I work in advertising and have had pharma clients.

You wouldn't BELIEVE what kinds of restrictions there are on what you can say about a product, even just making a giveaway pen or a branded ice-pack.

Basically you can't legally write anything that could be construed as a medical claim unless the FDA has preapproved it, and you cannot describe the benefits of a product without also describing its risks, no matter how big or small.

God, if only ludwig had a hold of this article, the amount of puns in this article would look like nothing!

It's just too damn hard :(

For all the evils of Big Pharm I'm very thankful this stuff came along just when I needed another towel rack.

I bet this was a real let-down for Pfizer.

I would have loved to see Peta's remake of this game...

So some FDA knobheads get all uppity about a simple, layman video game? What a bunch of jerk-offs! Perhaps I could understand the thrust of their argument if it were played with a touch screen, vice manhandling a joystick. But cum on, people! This is about as limp as it gets. Just a head's up, GET A LIFE!

The two main Ingredients in Viagra are Miracle grow and Fix a flat

I have a hard time grasping why the FDA got so upset with a simple little game. I don't think some bonehaeded person would actually try this chit unless they really needed it. Maybe the limp Richards at the FDA can't get it up. Or possibly it just rubbed them the wrong way. It's not like Pfizer is having any stiff competition in the Boner department.

Ha erhhaa..ha... they said, "Boner," Several times!!...

I guess I am just going to have to go back to, playing with my Bf's joystick, all night long!!!!

(The FDA) is just jealous...'cause they aren't getting it!!!

Hey isn't that what Bill Clinton said!!!

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FDA gave Pfizer hard time over Viagra game

Reader Comments (28)

Posted: Nov 24th 2008 2:58PM (Unverified) said

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