Cowen Group analyst Doug Creutz knows the public and, according to him, they want Guitar Hero: World Tour
. Even though the guitar bundle for the game has been discounted like crazy
over the last week (and selling just as crazy, we assume), he says that most folks are looking for the full band kit, which is difficult to find on store shelves.
"Supply of the full band kit version at all retail locations was very tight, with the title selling out quickly," Creutz said, even pointing to online resellers who continue to resell the full band kit SKU
for ridiculous sums of money. "This picture of high demand and tight supply remains consistent with our previous channel checks."
If these supplies were higher, Activision would be making a lot more money off the title. As it is, however, the company must mostly rely on sales of the game itself and the other guitar bundle SKU.