Holiday profiling: Xbox 360 is perfect gift for Hispanics, Microsoft survey finds
by James Ransom-Wiley 
{ Dec 3rd 2008 at 4:00PM }
- More Hispanics want a gift that brings their family together (89% vs. 64% of general population)
- More Hispanics are looking for gifts that people can enjoy throughout the year (95% vs. 85% of general population)
- More Hispanics are looking for affordable ways to entertain their family over the holidays (85% vs. 81% of general population)
- Many more Hispanics would rather buy one gift for their whole family than spend money on lots of individual gifts (83 % vs. 52% of general population)
- Lips en Español features 17 songs in Spanish by artists such as Alejandro Sanz, Belanova, Fanny Lu, La Factoria, Luis Miguel, Pimpinela and Selena (42.5% less songs than the all-English version!)
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Reader Comments (Page 1 of 3)
gweazel619 @ Dec 3rd 2008 4:04PM
As a Rican, I don't know whether to laugh or be offended... I'll do both.
sk8monroe81 @ Dec 3rd 2008 4:09PM
yeah that just sounds weird and unneeded...
SHOULD HAVE SAID:
Holiday profiling: Xbox 360 is perfect gift for EVERYONE, Microsoft survey finds..
that was just a lil too racial IMO.
Danny F. @ Dec 3rd 2008 4:14PM
I feel the same way, kinda funny at first but then after awhile.. its kinda messed up.
I found this one more offensive then the rest.
Many more Hispanics would rather buy one gift for their whole family than spend money on lots of individual gifts (83 % vs. 52% of general population)
Like okay I mean maybe the ones they interviewed had freakin 7-8 siblings but for a small family I rather get individual gifts. Not all Hispanic families are huge and cheap. Maybe Im being just sensitive but theres no reason to do a survery for a single nationality as compared to just everyone in general.
juju187 @ Dec 3rd 2008 4:44PM
as a fellow boriqua, i second that.
Jack @ Dec 3rd 2008 4:45PM
@qweazel
I want to be offended. But...its like a George Lopez joke. Its sounds so ridiculous but its true.. So I'm gonna have to laugh on this one. I'm surprised the survey didn't end with the Christmas tamale joke.
For the benefit to those who haven't heard it:
Q:Why do Mexican have tamales for Christmas?
A: So we can have something to unwrap!
Mez Jr @ Dec 3rd 2008 5:36PM
The truth of the matter is, marketing companies do surveys like this to market to certain demographics. Many successful stores profile their customers, not only by ethnicity, but by gender, dress, how quickly you move through the store, what you're looking at etc.
It would be irresponsible for a store to not profile their customer base and try to market to each base.
@Danny F. - You are correct, the conclusions drawn from this survey do not apply to ALL Hispanics, merely 83%-95%.
I think too often people mistake acknowledging the differences between ethnic and socio-economic groups for racism.
Obie @ Dec 3rd 2008 5:37PM
Just wait till they release the commemorative Barack Obama value pack...epic fail MS...epic fail.
BPMOmega [gamertag] @ Dec 3rd 2008 5:47PM
So, Gweazel... That would make you.... Laughfended?
Deeznuts420 @ Dec 3rd 2008 6:33PM
as a dominican, i laugh at you ricans
kaneda @ Dec 3rd 2008 6:40PM
I'm only half offended.
Danny F. @ Dec 3rd 2008 7:35PM
@deeznuts420
You do realize Hispanics include dominicans right???..
Cyro @ Dec 3rd 2008 11:24PM
@Deeznuts: Tu vives aqui en la republica o en estados unidos ?
Latin Trident @ Dec 4th 2008 1:31AM
they might as well give us a burrito coupon along with a memory card when you get the arcade. i laughed, not really offended
Flakundenga @ Dec 4th 2008 1:02PM
@ Latin Trident:
"they might as well give us a burrito coupon along with a memory card" good 1 and not a bad idea at all. I hate MS, but this is just plain funny.
Deeznuts420 @ Dec 4th 2008 1:04PM
@Danny: it was a joke
@Cyro: the US
Jose @ Dec 5th 2008 2:00PM
Tamal = singular
Tamales = plural
"Tamale" is not a word.
God I'm hungry...
Danny F. @ Dec 3rd 2008 4:07PM
...wow.. I dont even know what to think of this. I especially like the last bit of info
"(1) Hispanic persuasion is hereby defined as: the results of an Ipsos phone survey with a national representative sample of 533 Hispanic adults living in the U.S.; or roughly .001% of the estimated total U.S. Hispanic population (45.5 million) as of July 1, 2007."
Thats some thorough survey..... 533 out of 45 Mill...
sk8monroe81 @ Dec 3rd 2008 4:10PM
and the people surveyed were probably young college students that were free to take the survey during the day anyway.
Dr. @ Dec 3rd 2008 4:17PM
You're aware that surveys don't need to poll every single person, right?
sk8monroe81 @ Dec 3rd 2008 4:28PM
dr.-
yes of course.
but the problem with stats & surveys is that they usually are not going to be useful in real life.
if you goto 1 area and survey 500 people, you are only using that demographic, which doesnt apply to other areas.
if you survey people online on a website, then you are only using that demographic.
those 500 people were going to that website for a reason.
we are not all the same, these surveys and stats are worthless.
u saying all hispanics are the same, therefore what 500 people say will be the truth??
antsmarching @ Dec 3rd 2008 4:30PM
yes, but the sample needs to accurately represent the population
Dr. @ Dec 3rd 2008 4:36PM
I'm willing to bet that a professional survey research company knows how to properly select a sample and conduct a phone poll.
sk8monroe81 @ Dec 3rd 2008 5:56PM
dr-
keep believing that.
stats and surveys mean nothing in reality.
they are a made up average figure.
too subjective to be valid.
phone call survey?
lol you realize most people have unlisted phone numbers anyways. or no real land line.
so they called well to do homeowners?
get the picture yet?
they dont know who they are calling.
sorry..
Leo McKelvin @ Dec 3rd 2008 7:18PM
sk8moroe1
using his opinion as fact since 1981!
sk8monroe81 @ Dec 3rd 2008 7:53PM
oh how cute you really remind me of el serp.
you 2 are very much alike.
u 2 play pseye games together?
i could always hook u 2 up since you both have a thing for me...
then you 2 could live in PShappiness.
Leo McKelvin @ Dec 3rd 2008 11:16PM
i guess i struck a nerve!
Ridgecity @ Dec 9th 2008 6:49PM
Of all the mexicans in my class, I'm the only one with a phone, SO they didn't call anyone in my pueblo...
Rawnzilla @ Dec 3rd 2008 4:12PM
Use the chainsaw, homes!
ScottG13 @ Dec 3rd 2008 4:19PM
Big winner~!
Jerk Face [GT:xJERKFACEx] @ Dec 3rd 2008 5:02PM
Whoops - you're racist!
(But it was still kind of funny, ass hole)
Rawnzilla @ Dec 3rd 2008 5:52PM
All my hispanic friends only play Gears of War. I joined the game once and this was what they were saying. Just reporting my experiences.
Obie @ Dec 3rd 2008 6:05PM
MARIAAAAAAA!
Strategy_Panda (the artist formally known as Titanium_Orchid) @ Dec 3rd 2008 10:09PM
racist zombie
Cj @ Dec 3rd 2008 4:11PM
Um what? This reminds me of those racist ass Optimum Online commercials.
Sovereign @ Dec 3rd 2008 4:20PM
How is the optimum commercial racist? So, if you mention an ethic group its racist and if you don't ist racist? Do you know the definition of racist?
Lord Negatron @ Dec 3rd 2008 4:19PM
Nah the wanna be rapper/ reggaeton dudes did that on they're own. Heck they probably wrote the song! Optimum Online just exploited/ exposed it.
8 7 7 3 9 3... You know the rest...LMAO.
No different from a dumb ass Burger King commercial with a black family/ friends, getting to the git down. Over a fockin "new chicken sandwich" for a limited time.
Cj @ Dec 3rd 2008 4:26PM
They have used that shit regeton music and some freaking telemundo puppets. Im tired of it.
Lord Negatron @ Dec 3rd 2008 6:43PM
Oh wow Cj, my fault. I havent been watching TV aside from going to a friends house (sports). Other than that its work, home, World of Warcraft/internet OR Console/internet. I get my weather, news, etc. off the PC. Only bill i pay cable wise now is Internet, since i find i dont really watch TV... at all. So i dont get to enjoy the stereotypical commercials/ programs.
zombiejesus @ Dec 3rd 2008 4:12PM
Fact: Asians love Karaoke
Vegeta (aka Ska Oreo) @ Dec 3rd 2008 4:24PM
I don't think I know any asian people that doesn't have a Karaoke machine.
Shagittarius @ Dec 3rd 2008 4:45PM
Fact: All Zombies like brains.
Arturo @ Dec 3rd 2008 4:17PM
I'm obviously hispanic, but my 360 doesn't really bring my family together lol. Unless you count my brother and I playing on live together lol. I don't really know what to make of this topic though...
BananaBoat @ Dec 3rd 2008 4:18PM
This just in: Latino people love Latino music in their musical games. Also, you are a racist for pointing it out. Racist.
Strategy_Panda (the artist formally known as Titanium_Orchid) @ Dec 3rd 2008 4:22PM
your a racist for pointing out racism.
racist
Lord Negatron @ Dec 3rd 2008 4:23PM
Wrong.
Latino's like Piano
Whites: Guitar
Blacks: Drums
-in they're music and musical games.
Hasn't Dave Chapelle taught you anything?
^-^
Hala Madrid!! (THE BIRD IS THE WORD!!) @ Dec 3rd 2008 4:45PM
@lord negatron
Oh, I remember that episode.
"White people like electric guitar. Black people prefer drums. And Latinos like drums with electric piano and Spanish gibberish over the top of it."
LOL
Dirty @ Dec 3rd 2008 4:18PM
Viva 360!
Dirty @ Dec 3rd 2008 4:20PM
*I don't really know what that means, but it worked for Bush. *
Strategy_Panda (the artist formally known as Titanium_Orchid) @ Dec 3rd 2008 4:28PM
racist
offday @ Dec 3rd 2008 4:23PM
Umm. They're a minority, so when you compare Hispanics to the rest of the population wouldn't they be higher in everything? The only thing survey that wouldn't shift towards them is a survey of who is white, black, asian, or hispanic. What a dumb survey.