Imagine's managing director, Damian Butt, says that Nintendo's focus is shifting away from the magazine's readership, i.e. core gamers. "It has become increasingly obvious that Nintendo's strategy...has moved increasingly away from the hardcore gaming community that is our specialty," Butt explained.
Still, Butt says that Imagine – which also publishes gamesTM – will continue to work with Nintendo to "drive purchases of Nintendo software." We're sure it will be in an entirely objective, unbiased, above-the-board way ... of working with a company to positively influence software sales through editorial. What could be wrong with that? Oh.
