Let's be clear: Square Enix will have no trouble whatsoever
selling Dragon Quest IX
in Japan. In the west, where Final Fantasy
is a far bigger name than its stable-mate, huge sales are by no means guaranteed. That's something Satoru Iwata wants to change, and if that means teaming up with Square Enix to promote the game in not-Japan, so be it.
"At Nintendo, we were able to popularize the Brain Age
series overseas, which was said to be unmarketable," the Nintendo boss told the assembled press after yesterday's Square Enix conference
. "I want to increase the number of people worldwide that understand the appeal of Dragon Quest
Iwata added that he is keen to "form a strong tag team" with Square Enix to achieve this, and mentioned that he was looking forward to working with the publisher and Dragon Quest
creator Yuji Horii. Does this mean Nintendo is definitely
going to be pouring some of its own resources into pushing DQIX
outside Japan? It's not official, but we can't think of many better partners to help sell your game than Nintendo! Make the jump for Iwata's full comment.
"With the release of Dragon Quest IX
, there are two things I'd like to make reality. The first is to build a thriving Japanese game market together with Dragon Quest
that rivals the West's. The second is to form a strong tag team to promote Dragon Quest
overseas. At Nintendo, we were able to popularize the Brain Age
series overseas, which was said to be unmarketable. I want to increase the number of people worldwide that understand the appeal of Dragon Quest
, which represents all Japanese gaming culture ... even if that only turns out to be a single person. I'm looking forward to working together with Mr. Horii and Square Enix."