The Dark Knight fastest selling Blu-ray of all time; over 25% format share

by Andrew Yoon on Dec 11th 2008 10:30PM

We had high hopes for The Dark Knight's Blu-ray release. But boy, we didn't expect such phenomenal results. The Dark Knight has become the fastest selling Blu-ray yet, besting the last king of the hill, Iron Man. Nearly 3 million copies of the movie were sold on Tuesday, with 600,000 units being sold on Blu-ray. That means about 25-30% of the disc sales were on Blu-ray -- an impressive feat for a relatively new format.

"It's encouraging," said Ron Sanders, president of Warner Home Video. "The Blu-ray sales of 'Dark Knight' were exceptionally strong and much higher than our projections." Considering The Dark Knight is an obvious addition to an HD home theater set up, we doubt their projections were much lower. Besides, all that money should make up for the Golden Globe snub, amirite?

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Tags: blu-ray, dark-knight, the-dark-knight, warner-home-video

Reader Comments (44)

The HD download of the movie on PSN isn't worth it if it doesn't have the special features. The bonus with Batman unmasked the psychology of the character and the Batman tech was awesome.Only a die hard Batman fan would get the blu-ray disc version.

There is no HD download on the PlayStation Store. It's only a $15 SD purchase, no HD purchase, no HD rental.

Well, eventually there will be an HD download I would think like other movies on PSN

Really? The DVD got called out in some of the reviews I read for being especially skimpy with the extras.

Only a die hard would get the Blu ray???

It has the features you talked about & it has the IMAX sections (which look AMAZING in BIG-O-VISION)

I'm gonna buy this shit on Blu-ray!

This was my first Blu Ray Movie. And I will be buying a whole lot more after watching this. BD Live and all the special features are just awesome! And the picture and audio was just as good or better as the theater. The Dark Knight is the best movie this year, totally worth the $30.

-Why so serious!? lol

30$? I spend 24$ :) woot!

Same here DK on Blu-ray was my first Blu-ray and after watching it I can see all my movies from here on out being Blu-ray.

i would recommend pan's labyrinth. its amazing.

I am seconding Pan's Labyrinth. It's the best blu-ray I own so far. (Because I'm getting Dark Knight for Christmas).

If you have cash to burn, Planet Earth is breathtaking on Blu-Ray

After watching my Bluray copy I watched the digital copy version. WOW! I'm so glad I got this on Bluray. The movie is fantastic as it is but the quality acheived on Bluray is just outstanding.

To be fair, nobody actually cares about the Golden Globes.

I wonder if this is sales or sell through.

As the article makes clear, this is the number of copies actually sold to consumers on the first day of release.

Maybe I'm in the minority here, but I didn't like the movie as much as I thought I would. I was practically dying to get out of the theater the last 30 minutes, I can't imagine enduring that experience a second time much less many repeat viewings.

The first one, I haven't picked up yet on blu-ray though.

Everyone has a right to their own opinion, which I respect yours... However to confirm your thoughts, yes, you are without a doubt in the minority... :D

I'm a huge fan of Batman, but I know what you mean. They could have ended the movie without going into the whole *Spoiler Spoiler Spoiler* Two-Face thing at the end. It added an extra 30 minutes to the movie, but oh well.

More than anything else, Dark Knight is the answer to the prayers of comic book fans and Batman fans across the globe, that some day someone would make a Batman movie that took the franchise seriously. To have had a PERFECT depiction of the Joker was just icing on the cake (Even if he hadn't died, I think he deserves an oscar. His performance is incredible).

The movie completely made up for the abomination that was "Batman:Gotham Knight" (the animated bridge between the first Batman movie and Dark Knight).

Sadly, I do not respect your opinion.

I too think the movie wasn't amazing great. I think most films are turning out to be mediocre with a large hype following it. For this movie it was the "Heath hype" seeing as how it would be his last film. His parts were enjoyable but after watching it I realized how boring it really was.

this is my first blu ray purchase, worth every cent.. also got the godfather, and will be waiting for lord of the rings

I had a feeling the 2nd highest grossing movie of all time would do well for Blu-Ray, and I have yet to buy my copy. :D

This is my 2nd favorite blu-ray.Next to the band of brother series on blu ray of course. :]

Loved the movie, hope to pick it up on BR this weekend!!!

Is this really the best we PS3 owners have to get excited about, a friggin movie? Where are all the exclusive games, why is their nothing to do in Home? R2 is cool and all but the Xbitches got about a hundred games up on us and their controller does not look like it was manufactured in the 1990's!!! I going to remain loyal but Sony better get their act together soon or we are going to have both the 360 and the next Microsoft console to share second place with.....

Nice. Take an article about a movie and turn it into a console war.

Anyway, as for the topic at hand. I think my wife got me the Blu-ray of this for Christmas so I'll have to wait a couple of weeks to watch it again. I've seen it 5 times already though so I'm sure I can wait.

Looking at your posts indicates that you are an xbot looking for a way to make yourself feel better about your HD-DVD add-on not being able to play a BD movie.

Home is quite nice, much nicer than the Vista-ization of LIVE that is the NXE.

Quantity isn't usually quality. Both the Wii and the 360 suffer from that diesease.

@don

Considering every PS3 can play BR's then YES it is something to get excited about especially if you've already invested in a 5.1+, HDTV Home Theater.....

I kinda ruined one of my christmas gifts... i was all excited for the release on tuesday and was saying to my girl "i cant wait! bluray!" and she was like.. "oh.. i was going to get you that as part of your christmas gift *pout*" .... so now i have to wait until christmas to watch it! ahhh..

but.. it was really sweet of her.. we both enjoyed it immensely in the theaters.. and usually shes not one for actiony movies...

meh.. i can wait the two weeks to see it again..

erm.....isnt 600,000 of 3 million 20 % ?????

That's what I was thinking... 25-30% would be from 2 to 2.4 million, which isn't quite "nearly 3 million."

I thought ths same thing. But it says, "25-20% of disc sales." That means the rest were digital copies, VHS, etc.?

LOL... VHS? I think I read it sold 20,00 on Laser disc and 80,000 Betamax!

TDK resurrecting formats!

Still only sold 3 copies on HD-DVD though ;)

Like many others, this was also my first Blu Ray. Until now, I didn't think the price was justifiable but I was absolutely blown away by the quality. Blu Ray is the future, I have no doubt about it.

Close. After owning a PS3 for a year, I took the plunge about a month ago and bought Iron Man as my first BR. This'll definitely be my second though (unless someone gets me Wall-E for Xmas.)

Does not really surprise me... Target and Wal-mart were sold out of this movie on Blu-ray, Except for Targets special one in the Batman mask (+$10... and LOL) but had plenty of DVDs left. I was surprised that I had to go to more than one store to find it on Blu... (THANK YOU COSTCO!)

Yeah I found that to be true at Best Buy as well. I bought the Blu-Ray at about Ten AM and they had plenty. When I went back later in the day (I forgot printing paper) they literally had four or five left.

I am sorta irritated about this release.
The package clearly states that the digital copy will be in HD when played back on my PS3 - but there is NO WAY to LOAD the digital copy ONTO the PS3. Seriously. Not even in SD.

Can somebody splain this to me as I am obviously slow.

Y O U S U R E Y O U D I D N ' T B U Y A D V D I N S T E A D ?

i remember once, one of the writers of ps3fanboy said once the format war was over they would stop posting blu ray news or something like that. or was it once msoft went blu ray? anyways...

I'm proud to be part of the Tuesday Bluray sales.

Remember, it's always better when you bring it home on Blu.

Batman on Blu Ray was outstanding.

I have had my ps3 for awhile and believe it or not one of the best looking Blu Ray movies I have watched is 50 first dates. Why this movie looks so good I cant figure out but it is outstanding. When ever someone comes over I use that movie to show the system off and so far everyone just sits down and watches lol.

The Dark Knight fastest selling Blu-ray of all time; over 25% format share

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