The biggest competition for a third-party developer on Wii is, obviously, Nintendo. But, that doesn't mean it's hopeless. Ubisoft
is just one of the third-party developers that have found success on the console. How? Through strategic and careful planning.
"We saw that at the end of this year, there were not so many Nintendo products, and we thought there was a window of opportunity," said Ubisoft CFO Alain Martinez at the UBS Global Media Conference this week. "I believe to date, Nintendo is about 30-35 percent market share. So that means if you are aggressive, and if you come up with the right products, you can gain market share there." Because of this, the company expects Shaun White Snowboarding
and Raving Rabbids TV Party
to sell 1 million and 1.5 million units each, respectively.
It's not like Nintendo is making it so that third parties need to wait for the stars and planets to align, however. "Nintendo is surely not making it impossible for people to make good games [on its systems]," Martinez added. "They've been helping us make games. So it's up to us."
Of course, this isn't to say that Ubisoft has had nothing but luck with the Wii. They've tried to pile some stinkers on us in the past. But, monkey see, monkey do. The more successful third-party developers are on Wii, the more it attracts others to reach for their own slice of that pie.