EA uses Xbox 360 graphics to sell Wii game in the UK

by David Hinkle on Dec 17th 2008 2:32PM

Tsk tsk, EA. It seems you've done a very naughty thing.

Apparently, over in the UK, EA has been advertising Tiger Woods PGA Tour 09 in a very shady manner. They've been using the Xbox 360 version of the game in the ads, claiming it's gameplay from the Wii version of the game. Luckily, the UK's Advertising Standards Authority caught them.

What could ever make EA do such a thing? Apparently, the images from the Wii version of the game weren't "broadcast quality." Sure thing, EA. Sure thing.

[Via Joystiq]

Source

Tags: advertising, advertising-standards-authority, asa, ea-sports, golf, tiger-woods, tiger-woods-09, uk, xbox-360

Reader Comments (5)

"tom, relax"
lulz

Like i said before on the joystiq article: if it's not broadcast quality, it's your own damn fault for making it look so bad. Don't whine about the Wii's limitations, work with them.

This is why western developers are failing on Wii. They rely to heavily on graphics to sell the game

Doesn't surprise me, it's EA we're talking about after all. They're the worst publisher ever, resorting to questionable practices to attempt to sell out big time, they care only about the money and not about the customers. We've seen it on the PC, Wii, 360, everything. From using insane DRM restrictions to changing their advertising to use false footage, EA can't be trusted.