"What Bobby, perhaps unhelpfully said, was that those games were franchises which wouldn't make $100m of revenue and generate sequels," Harrison said of Blizzivision's choice to offload Ghostbusters. "If that's his benchmark, then fine – and we'd love to aspire to the same benchmarks. But you know what? I would love to turn Ghostbusters into a $100m franchise, just to prove him wrong."
That may not happen, but given the hype and fan following – not to mention the fact that it's coming out on at least five platforms – Activision might yet kick itself when the sales numbers are tallied.