Although we don't quite get the point of this second store (other than to make loads of money, of course), it certainly speaks to the power of the Nintendo brand ... especially among the TRU demographic.
Nintendo opens 'store within store' at Times Square Toys 'R' Us
by Alexander Sliwinski 
on Dec 19th 2008 8:55AM
33
Although we don't quite get the point of this second store (other than to make loads of money, of course), it certainly speaks to the power of the Nintendo brand ... especially among the TRU demographic.
Reader Comments (33)
Posted: Dec 19th 2008 9:11AM (Unverified) said
Yeah, I always used to buy my N64 games at TRU. I have moved on from Nintendo since then and only go in TRU if they have good deals going on. Seems as though they always have sold lots of Nintendo stuff. Probably cause most little kids shop there and the kids also want that wii or ds. The hard core kids go to the mall with older sibblings and hang out in gamestops, crowding around the display console trying to show off to all of their little friends. Funny, the demographics.
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Posted: Dec 19th 2008 11:11AM (Unverified) said
Thanks for reminding me how annoying hard core kids are...
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Posted: Dec 19th 2008 9:49AM (Unverified) said
I liked the T-Rex :D
Unfortunately, we don't have stores nowhere near that size here in FL ._.
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Unfortunately, we don't have stores nowhere near that size here in FL ._.
Posted: Dec 19th 2008 9:30AM (Unverified) said
Sweet. I was already heading up to NYC tomorrow. Even more of a reason to stop by TRU while I'm up there.
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Posted: Dec 19th 2008 12:27PM (Unverified) said
Good luck. All I see is a blanket of white snow from my window. We're getting bombarded with snow down here.
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Posted: Dec 19th 2008 1:16PM msucokeboi said
haha, i totally agree with you! two of my favorite compaines :-)
Coke should put Mario on their cans the next time one of his big games comes out
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Coke should put Mario on their cans the next time one of his big games comes out
Posted: Dec 19th 2008 10:31AM PedoJokerBear said
well seeing as how the kids over here are mostly stupid as fuck, id say too late.
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Posted: Dec 19th 2008 11:02AM Stix Remix said
I think the west coast needs some capitalistic love.
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Posted: Dec 19th 2008 11:14AM (Unverified) said
Really not that impressive actually. I wouldn't call it a "store" as much as a giant Nintendo display. It has the DS Bar, which replaces the DS station that used to be in the basement, and two large-screen TVs, playing a 2 year old game (Wii Sports) and a 1 year old game (Mario Kart), that, again replaces the large Nintendo screen in the basement. They have a selection of games, but again, not any larger than the one in the basement.
In the end, it pales in comparison to the Nintendo World Store in Rockefeller Center, which has a large Pokemon Section, a little Nintendo museum, a dozen Wiis, a DS Bar,and a large selection of Nintendo merchandise.
Reply
In the end, it pales in comparison to the Nintendo World Store in Rockefeller Center, which has a large Pokemon Section, a little Nintendo museum, a dozen Wiis, a DS Bar,and a large selection of Nintendo merchandise.
Posted: Dec 19th 2008 11:30AM (Unverified) said
I question the point of this since Nintendo already has their own store at Rcokefeller plaza, which is only a few blocks from this TRU.
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Posted: Dec 19th 2008 1:39PM hvnlysoldr said
It was really cool going to the Nintendo World Store. Just wish they could put stores like these around more cities.
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Posted: Dec 20th 2008 7:59PM (Unverified) said
Toys R Us is just about the only toy store left, sadly.
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Posted: Dec 19th 2008 4:33PM TwEE said
Whoa ritsy looking.. Chandeliers? A faux art gallery?
This will appeal to all those Nintendo haters who keep tossing out food analogies to describe this generation of consoles. Now they can come here with thier filet mignon and caviar and still feel classy even though they are touching a lowly Nintendo product.
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This will appeal to all those Nintendo haters who keep tossing out food analogies to describe this generation of consoles. Now they can come here with thier filet mignon and caviar and still feel classy even though they are touching a lowly Nintendo product.
Posted: Dec 19th 2008 7:30PM Premature ejaculation man said
I thought they used horrible car analogies.
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Posted: Dec 23rd 2008 11:09PM (Unverified) said
Good job Nintendo, you've yet again impressed me with your superior marketing skills. Not only do you already have a store dedicated to selling only Nintendo products (henceforth called "Nintendo World Store") but you also need yet another store (referred to as "pointless TRU display" from now on.) Not only that, but they are located in the same cities and only blocks away from each other.
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