The Toys "R" Us flagship store in Times Square now features a 1,000 square foot Nintendo
department store inside of it. The Nintendo section features a DS bar with eight playable handhelds, a gallery of Nintendo images and is staffed by "Nintendo experts." It's really not that different from what you'd find at the Nintendo World Store, near Rockefeller Plaza.
Although we don't quite get the point of this second store (other than to make loads of money, of course), it certainly speaks to the power of the Nintendo brand ... especially among the TRU demographic.
Reader Comments (Page 1 of 1)
DBoyFlex @ Dec 19th 2008 9:11AM
Yeah, I always used to buy my N64 games at TRU. I have moved on from Nintendo since then and only go in TRU if they have good deals going on. Seems as though they always have sold lots of Nintendo stuff. Probably cause most little kids shop there and the kids also want that wii or ds. The hard core kids go to the mall with older sibblings and hang out in gamestops, crowding around the display console trying to show off to all of their little friends. Funny, the demographics.
WRE @ Dec 19th 2008 11:11AM
Thanks for reminding me how annoying hard core kids are...
Phi Nguyen @ Dec 19th 2008 11:23AM
All I gotta say about that is "TRU MILFS FTW!!!"
MC Double Def DP @ Dec 19th 2008 9:16AM
need something like this for the DC area.
Alvin @ Dec 19th 2008 9:26AM
that Toys R Us is HUGE.
its like, 3-4 floors of just games and toys.
and there is a Ferris wheel inside!!
O_o
Noshino @ Dec 19th 2008 9:49AM
I liked the T-Rex :D
Unfortunately, we don't have stores nowhere near that size here in FL ._.
straynova @ Dec 19th 2008 9:30AM
Sweet. I was already heading up to NYC tomorrow. Even more of a reason to stop by TRU while I'm up there.
Szu @ Dec 19th 2008 12:27PM
Good luck. All I see is a blanket of white snow from my window. We're getting bombarded with snow down here.
HairyBalls @ Dec 19th 2008 9:37AM
How about a Nintendo Store at the World of Coca Cola
Coke Boi @ Dec 19th 2008 1:16PM
haha, i totally agree with you! two of my favorite compaines :-)
Coke should put Mario on their cans the next time one of his big games comes out
kastonie @ Dec 19th 2008 9:59AM
how about a nintendo world store in houston texas....
Foetoid @ Dec 19th 2008 10:18AM
Hows about a Nintendo store in every capital city in every state of the developed world?
WRE @ Dec 19th 2008 11:10AM
I am WRE and I support this comment.
Kamizar @ Dec 19th 2008 10:28AM
How long until all 8 DSs are broken due to kids?
Deeznuts420 @ Dec 19th 2008 10:31AM
well seeing as how the kids over here are mostly stupid as fuck, id say too late.
Mabui @ Dec 19th 2008 10:43AM
The ultimate grief - raise a stupid ass kid.
samfish @ Dec 19th 2008 10:56AM
Has there ever NOT been a stupid ass kid?
Lord, I know *I* did some stupid shit when I was a youngin'!
Limezor @ Dec 19th 2008 10:46AM
Yo Dawg.
holyice7 @ Dec 19th 2008 10:56AM
Those seats are terribly uncomfortable.
Then again, they probably weren't made for a 19-year-old to be sitting in them.
Stix Remix @ Dec 19th 2008 11:02AM
I think the west coast needs some capitalistic love.
steveflack @ Dec 19th 2008 11:14AM
Really not that impressive actually. I wouldn't call it a "store" as much as a giant Nintendo display. It has the DS Bar, which replaces the DS station that used to be in the basement, and two large-screen TVs, playing a 2 year old game (Wii Sports) and a 1 year old game (Mario Kart), that, again replaces the large Nintendo screen in the basement. They have a selection of games, but again, not any larger than the one in the basement.
In the end, it pales in comparison to the Nintendo World Store in Rockefeller Center, which has a large Pokemon Section, a little Nintendo museum, a dozen Wiis, a DS Bar,and a large selection of Nintendo merchandise.
lol @ Dec 19th 2008 12:42PM
what it should do, is have a timed demo that gets interrupted with a map to Nintendo World and a PSA
Darek @ Dec 19th 2008 11:30AM
I question the point of this since Nintendo already has their own store at Rcokefeller plaza, which is only a few blocks from this TRU.
NoughtSoClever @ Dec 19th 2008 12:51PM
"Yo Nintendo. I heard you liked stores, so we put a Store in yo Store so you can Shop while you Shop!"
Beeswax @ Dec 19th 2008 1:16PM
Dang, beat me to it. Except I was going to use the word buy instead of shop.
shamon @ Dec 19th 2008 1:14PM
may have to ceck that out tomorrow im always in time square anyways
hvnlysoldr @ Dec 19th 2008 1:39PM
It was really cool going to the Nintendo World Store. Just wish they could put stores like these around more cities.
BigD145 @ Dec 19th 2008 1:52PM
You mean to tell me Toys'R'US hasn't folded yet? That's odd.
aj @ Dec 20th 2008 7:59PM
Toys R Us is just about the only toy store left, sadly.
ill trooper @ Dec 19th 2008 2:52PM
"...staffed by "Nintendo experts."
Fernando? Work visa?
TwEE @ Dec 19th 2008 4:33PM
Whoa ritsy looking.. Chandeliers? A faux art gallery?
This will appeal to all those Nintendo haters who keep tossing out food analogies to describe this generation of consoles. Now they can come here with thier filet mignon and caviar and still feel classy even though they are touching a lowly Nintendo product.
Premature ejaculation man @ Dec 19th 2008 7:30PM
I thought they used horrible car analogies.
Barry @ Dec 23rd 2008 11:09PM
Good job Nintendo, you've yet again impressed me with your superior marketing skills. Not only do you already have a store dedicated to selling only Nintendo products (henceforth called "Nintendo World Store") but you also need yet another store (referred to as "pointless TRU display" from now on.) Not only that, but they are located in the same cities and only blocks away from each other.