Nintendo now has their own "store within a store" inside the gigantic Toys R Us on Times Square in New York City. The 1,000 square foot Nintendo department includes an "interactive Wii wall" that offers demos of Wii games, in addition to eight DS demo units. The installation also includes a gallery of Nintendo artwork from past and present. "Nintendo experts" will staff the area and answer questions about Nintendo products. All of this is in addition to Toys R Us's "R Zone" video game area, which will continue to stock Nintendo stuff as usual.
Finally, people in New York City will have a dedicated Nintendo store to visit without having to travel all the way to ... New York City.
Reader Comments (7)
Posted: Dec 19th 2008 12:56PM (Unverified) said
Holy--!
That's amazing! As if the Nintendo World store wasn't big enough...
Reply
That's amazing! As if the Nintendo World store wasn't big enough...
Posted: Dec 19th 2008 3:46PM (Unverified) said
That's crazy! Especially since Nintendo World is only like 10 blocks away. I've walked from that Toys 'R Us to Nintendo World plenty of times...
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Posted: Dec 22nd 2008 12:23PM (Unverified) said
Actually it makes sense given Nintendo's history with events. Nintendo World and the area outside it are fine for daytime events but for some reason they're prevented from hosting nighttime events there, such as midnight launches.
When the Wii launched in 2006, those in line at Toys R Us got theirs at midnight. Those in line at Nintendo World had to wait for the store to reopen at 6am.
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When the Wii launched in 2006, those in line at Toys R Us got theirs at midnight. Those in line at Nintendo World had to wait for the store to reopen at 6am.
Posted: Dec 24th 2008 4:48PM (Unverified) said
I was just there and it is not near as cool as you may think. For one thing, it's crowded as hell (as you'd expect) and it's hot in there. They do have a couple big TVs playing Wii games and a bunch of DS units, but who wants to touch those things after thousands of kids have rubbed their snotty hands on them?
Great idea, but in such a high traffic tourist area, it's not really worth making a stop.
Reply
Great idea, but in such a high traffic tourist area, it's not really worth making a stop.
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