"We set out to keep a few core fundamentals but to re-imagine everything else, discarding some very well entrenched ideas not only about the brand but also about videogames in general," Mattes said. "What surprises me is how little these high level risks seem to be noticed and appreciated as attempts to shake up the industry and push things forward."
Mattes doesn't concede failure – far from it – but does wonder if the games industry "has a stronger appetite for the familiar than it wants to admit."
