Hold us! Creepy Japanese BioShock commercial is creepy

A new commercial promoting the release of BioShock in Japan on that other system is sweeping YouTube. The commercial features a little girl holding a fishbowl with a model of, what we assume is, the City of Rapture from the game submerged in water. It wouldn't be anything special if it weren't so creepy. The little girl, the background, the music and the voice who whispers something all send chills down our spine. Strange marketing from other countries is strange, we suppose. Oh, top it all off the commercial ends with the girl dropping the bowl, spilling water everywhere! We don't know what the Japanese voice says to her but we venture a guess it was something like, "Simon Says" or "Be a creepy jerk."