Step 1: Release PlayStation 3.
Step 2: ?????
Step 3: Profit!
David Reeves, President of Sony Computer Entertainment Europe, believes that Sony is "on target" to figure out that elusive second step. "The most important thing for us as a company in the very short term is for us to start making money," Reeves explained rather candidly in a recent article on the official PlayStation website. "This is a pledge that was made last March and is something that we are still very much on target to achieve." His tone was considerably more positive than one adopted by recent rumors, which have Sony on the "brink of upheaval."
Quizzed -- or rather, politely asked to contribute in a promotional piece -- about 2009's most exciting developments, Reeves noted that once the company's flagship system is out of the financial woods, things will really take off for PlayStation and its fans. "2009 promises to be a very exciting year for PS3, with blockbuster titles such as Heavy Rain and Killzone 2 coming out, whilst we have the music and video download service becoming available towards the end of the year," he said. And don't forget about our pal, the PSP, which will have games taking "full advantage of the new enhanced screen."
Reader Comments (85)
Posted: Jan 6th 2009 11:50AM (Unverified) said
yea its so many titles coming out this year on OS3 that if they ACTUALLY Release them then the PS3 will be one NOT to be fucked with.......not to mention that if they KEEP tryin to tout is as a Blu-ray player they are going to HAVE to have a $200 model soon......
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Posted: Jan 6th 2009 10:23AM wcanyon said
"The most important thing for us as a company in the very short term is for us to start making money,"
Wow, did you go to business school? Find me a company that that doesn't apply to.
PS3 is dead for this gen. Even if they could directly compete with the xbox for price, momentum (games + install base) would mean people with no current gen console would likely buy the xbox. And there's the feedback loop.
I think they'd have to be $50 cheaper than the xbox to compete with it for first time current gen buyers. Like me.
Wow, did you go to business school? Find me a company that that doesn't apply to.
PS3 is dead for this gen. Even if they could directly compete with the xbox for price, momentum (games + install base) would mean people with no current gen console would likely buy the xbox. And there's the feedback loop.
I think they'd have to be $50 cheaper than the xbox to compete with it for first time current gen buyers. Like me.
Posted: Jan 6th 2009 10:41AM (Unverified) said
Why are you complaining about the price? If you cant afford it, it doesnt mean its no good. Plus my PS3 has been alive now for more than a year and i havent had any problems with it so the price was worth it, I live in a country with no warranty support for PS3,360 and Wii. You can say all you want about it being DEAD but i beg to differ with all games coming out this year and no one can ever call me a liar about that fact.
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Posted: Jan 6th 2009 12:30PM wcanyon said
@gravewolf: It's not the price, I can afford it. It's the value. The value sucks. There's plenty of things that I can blow 400 on that I'll like better. I think the 360 has so much more momentum that the PS3 will not catch up. Mind you, I don't own either. The 360's bang-for-the-buck is much much better. Especially if you already have a media center PC with a blu-ray player.
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Posted: Jan 6th 2009 1:05PM (Unverified) said
ehh.... the same could be said about owning a 360 if you have a decent rig to play pc games. Proboably gears 2 and fable 2 havent been released yet but its a sure bet thats it gonna be on the pc next year. Unlike ps3 exclusives that stay on the console. Thats why i have a ps3 and a more than capable gaming pc.
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Posted: Jan 6th 2009 12:39PM DonsSword said
I am/was a huge Sony fan, and I can't help but laugh bitterly at the hole Sony dug for themselves this gen. Prior to launch Sony joked incessantly about the consumer needing a 2nd job to afford the PS3, and we all squirmed uncomfortably thinking "they can't really be that stupid can they?" Sure, they may be close to a profit on the hardware, but they have no install base, and can't generate any earnings on their software, and the 3rd party publishers don't want to support them like they used to, especially with the huge cost increases to develop for the platform. Its no wonder that they can't secure software exclusives, and that the consumers are putting their money into Wii's, Xbox's, the NDS. I love my PS2, and my NDS, and I sure want a PS3, but the cost point is just insane. My big concern for 2009, is that the hoped for price drop will just be too little too late. I hope they lay-off the decision makers who actually put them in the earnings hole over this, and not the little man who has slaved to make this hardware the success that it is not.
Posted: Jan 6th 2009 12:55PM (Unverified) said
If the PS3 aint your thing then i dont have the right to force you to buy one. I mean if the 360 or the Wii makes you happy then go with it. Personally i love my unit, but preference is something that every person has a right to. But please dont listen to either fanboys on what you enjoy. I would at least urge you to try playing on a ps3 before coming to your own conlusions wether you should purchase one because it you own hard earned cash if you worked for it.
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Posted: Jan 6th 2009 10:35AM (Unverified) said
So they're FINALLY on target to make profit... at the $399 price point. Right when everyone is saying they need to DROP prices just to stay competitive.
Posted: Jan 6th 2009 10:38AM Giggman said
Can anyone think of any good, potentially great games they are looking forward to for PS3, 360, and Wii this year.
On topic: good job Sony lets hope that your gameplan is as good as your rumored line up.I'm looking forward to it.
On topic: good job Sony lets hope that your gameplan is as good as your rumored line up.I'm looking forward to it.
Posted: Jan 6th 2009 10:51AM (Unverified) said
Heavy Rain is a new IP plus God of Fragging War 3! Im still waiting for Team ICO to announce a new game for the PS3 which i hope would be this year.
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Posted: Jan 6th 2009 10:51AM Negatron said
Mr. David Reeves, head honcho of SCE Europe.
Would be nice if Sony could agree with that as a whole(Multiple divisions/regions), rather than a portion of it "believing" things are "on target".
*Swivels around in Evil Villain chair, tapping fingertips together*
mu-ha ha...
mu-ha ha ha ha...
Bwa-HA HA HA HA HA HA HA HAAAAAAA! HA HA HA HAAA HA!!
Would be nice if Sony could agree with that as a whole(Multiple divisions/regions), rather than a portion of it "believing" things are "on target".
*Swivels around in Evil Villain chair, tapping fingertips together*
mu-ha ha...
mu-ha ha ha ha...
Bwa-HA HA HA HA HA HA HA HAAAAAAA! HA HA HA HAAA HA!!
Posted: Jan 6th 2009 10:58AM Hyams said
Actually, SCEE has been making a profit for a little while, I believe. Which makes sense - PS3's cost more in Europe than in America, and so they lose less money on each one sold, and PS3 software is strongest in Europe.
It's just that the other devisions have been dragging it all down.
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It's just that the other devisions have been dragging it all down.
Posted: Jan 6th 2009 11:01AM (Unverified) said
As Lord Negatron laughs evilly in his Evil Villain chair he gets the list of upcoming exclusive games on the 360 for 2009 and says....."HAlO?!? Why is there only HALO 3 part 2 in here??? NOOOOO!!!! Damnnnn you Sonyyyyy!!!!!!"
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Posted: Jan 6th 2009 11:18AM Negatron said
@ Hyams and Gravewolf
Hyams, i see your point, and basically cleared up why SCE Europe spoke on the matter.
Gravewolf, we all have our moments at times. I just think people take fanboyism too far babbling random, "what they think are factual" things like,
"Dida you know the "newer Xbox fans" blow air 2% cooler than the PS3!?"
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Hyams, i see your point, and basically cleared up why SCE Europe spoke on the matter.
Gravewolf, we all have our moments at times. I just think people take fanboyism too far babbling random, "what they think are factual" things like,
"Dida you know the "newer Xbox fans" blow air 2% cooler than the PS3!?"
Posted: Jan 6th 2009 11:01AM Stix Remix said
I think it's funny how Sony always has to talk about "the next big game." It's like they can't sell the console by itself but have to always push software.
Huh, now that I think about it, in the beginning they tried to push just the console.... maybe they realized people want to actually PLAY GAMES.
Huh, now that I think about it, in the beginning they tried to push just the console.... maybe they realized people want to actually PLAY GAMES.
Posted: Jan 6th 2009 11:04AM (Unverified) said
Acually the games that are now being released took 3 years to develop. And as with all things playstation the best games come out late.
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Posted: Jan 6th 2009 11:09AM Stix Remix said
Yeah, I remember back before the PS3 came out, and a lot of game sites/mags were saying PS3 was going to be the champion of this gen cause it had all these great games coming out. But even then, a majority of the games they were talking about weren't slated to come out until a year later.
Don't get me wrong, I liked Uncharted and Little Big Planet and don't think the PS3 is an utter waste, but I was sick of people saying PS3 would win because of games like FF13 and MGS. Especially when they said this two years or so before these games even came out (and FF isn't even out yet).
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Don't get me wrong, I liked Uncharted and Little Big Planet and don't think the PS3 is an utter waste, but I was sick of people saying PS3 would win because of games like FF13 and MGS. Especially when they said this two years or so before these games even came out (and FF isn't even out yet).
Posted: Jan 6th 2009 11:08AM HTCEVO said
I personally can't wait for 09 on the PS3. I mean, X-Edge and DC Universe Online are two reasons alone to freak out. 360's 09 looks less than satisfactory, and unfortunately I STILL can't find a new game for the Wii since Mario Kart. I really love that system but I mean I just don't get how Nintendo keeps making so much more money than MS and Sony when they don't release anything since the summer. (Don't give me that Wii Music bit.. that was more than disappointing.. glad I only rented it).
Posted: Jan 6th 2009 11:44AM (Unverified) said
I dunno all the comments about PS3 being dead are a big crazy fib. I can gloat at all the poor people who cant afford one. Laugh in the face of not needing another HDMI slot on my TV for a seperate blue ray player. Beable to fall all alseep on the sofa and not be kept awake by a the Tornado called xboxfanneta. Oh and hide the mighty nice looking grey power back.
But above all that its black and looks better on the TV stand.
But above all that its black and looks better on the TV stand.
Posted: Jan 6th 2009 12:15PM Stix Remix said
Yeah, but is that with or without all the fingerprints and dust collections?
The way you diss the 360 cosmetics, I imagine you must be an avid reader of fashion mags.
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The way you diss the 360 cosmetics, I imagine you must be an avid reader of fashion mags.
Posted: Jan 6th 2009 11:14AM (Unverified) said
Actually im not really into this PS3 domination thing as long as they churn out good games. Im more worried about my wallet cause i really like most of the games coming out this year and im definitely gonna buy them all. Anyway i guess i can still function with one kidney.
Posted: Jan 6th 2009 11:15AM Dashx747 said
I'll give Sony some options to step 2:
-Kidnap Myamoto and make him work on Little Big Galaxy (Itsa me, Sack Boy)
-Hire Snake (the only loyal soldier of the Sony Defence) and make him destroy Metal Gear MKWii and Big XBoss
-With every PS3 game, a free cake (but we know the truth...)
-Release Mother 3 on PS3 (which will turn step 3 in "the end of reality")
-Get Ludwig to make the new PS3 ads (tip: LOLcats)
-Kidnap Myamoto and make him work on Little Big Galaxy (Itsa me, Sack Boy)
-Hire Snake (the only loyal soldier of the Sony Defence) and make him destroy Metal Gear MKWii and Big XBoss
-With every PS3 game, a free cake (but we know the truth...)
-Release Mother 3 on PS3 (which will turn step 3 in "the end of reality")
-Get Ludwig to make the new PS3 ads (tip: LOLcats)
Posted: Jan 6th 2009 11:26AM (Unverified) said
@negatron
HAHA... and didja know that Sony fanboys never change their underwear unless a good game for the PS3 comes out ...which takes years. Hows that?
HAHA... and didja know that Sony fanboys never change their underwear unless a good game for the PS3 comes out ...which takes years. Hows that?
Posted: Jan 6th 2009 11:26AM FeaturePreacher said
Killzone 2, God Of War III, and Quantum Theory will be the system sellers that Little Big Planet never was, is, or will be. Just keep watching the NPD reports.
Posted: Jan 6th 2009 11:35AM (Unverified) said
who has time to play!
Posted: Jan 6th 2009 11:41AM ps3juggalo said
Two important things of note:
The big "secret" is that in 2008 Sony's PS2 last gen game console actually outsold the Wii, 360, & PS3. Read that again Sony's last gen sold MORE then the Wii did last year! :)
The PS3 was built with a 10yr + life cycle in mind. Eventually all those PS2 owners will upgrade & buy a PS3. I know I used my PS1 for a long time, wanting a PS2 but just waiting for the price drop. Heck, since PS2 dropped to below $200 I have FOUR PS2's in my house!
Bottom line, PS3 in the end will sell more units then 360, because PS3 will be around at least another 10yrs, while Microsoft probably will release the "720" in 2 yrs or so.
Long Live SONY!
The big "secret" is that in 2008 Sony's PS2 last gen game console actually outsold the Wii, 360, & PS3. Read that again Sony's last gen sold MORE then the Wii did last year! :)
The PS3 was built with a 10yr + life cycle in mind. Eventually all those PS2 owners will upgrade & buy a PS3. I know I used my PS1 for a long time, wanting a PS2 but just waiting for the price drop. Heck, since PS2 dropped to below $200 I have FOUR PS2's in my house!
Bottom line, PS3 in the end will sell more units then 360, because PS3 will be around at least another 10yrs, while Microsoft probably will release the "720" in 2 yrs or so.
Long Live SONY!
Posted: Jan 6th 2009 9:06PM (Unverified) said
1) 10 year plan is bullshit PR, end of story.
2) If I remember correctly, PS2 did not outsell Wii at all. Maybe in total global sales over it's entire life cycle but not last year, nor the year before. In fact, pretty soon it will surpass lifetime SNES sales and is on the runner for NES.
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2) If I remember correctly, PS2 did not outsell Wii at all. Maybe in total global sales over it's entire life cycle but not last year, nor the year before. In fact, pretty soon it will surpass lifetime SNES sales and is on the runner for NES.
Posted: Jan 6th 2009 12:30PM (Unverified) said
hahahaa. love that math...
Posted: Jan 6th 2009 12:37PM (Unverified) said
IMO if sony wants to make killzone 2 a system seller they should YESTERDAY!! with dramatic trailers, tv spots etc all over the place until its launch maybe Killzone can sell the systems that Metal gear didnt get to sell
Posted: Jan 12th 2009 1:36PM ps3juggalo said
- Sidepocket Why is 10yr PR BS? The PS2 is in it's 9th YEAR!? ..."having reached over 140 million units in sales by July 2008".
There is no denying a LOT of PS2 owners are just waiting for a price drop & more games. Just like the transistion from PS1 to PS2 - In Gamestop there's still about DOUBLE the shelf space for PS2 then PS3. As that shifts, & when SONY drops the price more, & MORE PS2 owners will go PS3 - no dout.
Heck I got a Wii (for my kids). I'm in my 30's & prefer the sony controller over the Wii wand. And no doubt LOT's of Wii's are being used for kids/grannies & the parent is just waiting for a PS3 price drop to start playing some real games :)
There is no denying a LOT of PS2 owners are just waiting for a price drop & more games. Just like the transistion from PS1 to PS2 - In Gamestop there's still about DOUBLE the shelf space for PS2 then PS3. As that shifts, & when SONY drops the price more, & MORE PS2 owners will go PS3 - no dout.
Heck I got a Wii (for my kids). I'm in my 30's & prefer the sony controller over the Wii wand. And no doubt LOT's of Wii's are being used for kids/grannies & the parent is just waiting for a PS3 price drop to start playing some real games :)






