Report: Half of Brits own or intend to buy Wii in 2009


A new report, entitled "Media Democracy," by research firm Deloitte claims that the average media-consuming Brit spends 6.6 hours per week playing video games. The most staggering finding in the report is that a quarter of respondents owned a Wii, while another quarter said they intended to buy one by the end of this year. That would mean the Brits owning a Wii would outnumber those who assisted in the great Adipose breeding program.

The research report also found that gaming is now considered "family time" for those between the ages of 26 and 42, with interest in the activity declining after 40. Speaking of which -- we can't confirm whether The Doctor has picked up a Wii, but we do know Her Majesty has done some Wii Sports bowling.

Tags: britain, deloitte, media-democracy, uk, wii

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