Electronic Arts' dwindling stock could soon be trading in Disney Dollars. Just as the Wall Street Journal advised back in November
, a new Variety
report suggests that Disney may be interested in purchasing EA in 2009 in order to "jumpstart itself to a lead position" in the video game market. It's a small world after all.
While like EA
, Disney stock has recently taken a trip south, the report speculates that such a move would help spur revenue growth at the animation giant in the face of waning DVD purchases and slow-to-start Blu-ray and digital download sales. Of course, the cash flow from EA-themed stuffed animals, snowglobes and keychains hocked at the Disney Store couldn't hurt either.