Robbie Bach, president of Microsoft's Entertainment & Devices Division (you know, Xbox), has reiterated for the ... well, we've lost track of the amount of times
he's said Blu-ray isn't coming to the Xbox 360. Just for the sake of tradition, TechFlash
asked the question again and Bach balked saying, "We have no plan to do that."
When pressed, Bach, having spiritually gone to his happy place, explained it's not a feature they get "a ton" of requests for. From a technical perspective it doesn't help the Xbox and it would raise the cost of the product. Bach emphasizes that HD content is available through Netflix and the Live Marketplace. Maybe Robbie will get lucky and the Blu-ray questions will end ... yeah, no chance.