New Yankee Stadium to be outfitted with PS3s and Sony branding
The new-and-improved-but-completely-devoid-of-history-and-tradition Yankee Stadium will make its public debut on April 16, when the Yanks are scheduled to pummel the Cleveland Indians into submission. However, we've got a pretty good idea what we'll be seeing the first time we cross the threshold of Baseball's Cathedral 2.0 -- Sony devices and branding, as far as the eye can see.
Sony Electronics and the Pinstripers announced Thursday that they'd signed an agreement designating Sony the official consumer electronics manufacturer of the Yankees. What's this mean? Well, Sony gets a prominent advertisement on the right-field wall (as well as a number of diorama ads in the concourse), and the new stadium gets over 550 Bravia and LCD HD televisions for the high-roller suites, and a PS3 gaming area in the park's "Strike Zone." Oh, also, the Yanks' new mascot is Polygon Man. That's a fair trade-off, right?
[Via IGN]
Sony Electronics and the Pinstripers announced Thursday that they'd signed an agreement designating Sony the official consumer electronics manufacturer of the Yankees. What's this mean? Well, Sony gets a prominent advertisement on the right-field wall (as well as a number of diorama ads in the concourse), and the new stadium gets over 550 Bravia and LCD HD televisions for the high-roller suites, and a PS3 gaming area in the park's "Strike Zone." Oh, also, the Yanks' new mascot is Polygon Man. That's a fair trade-off, right?
[Via IGN]











Reader Comments (Page 1 of 2)
skyfire @ Jan 11th 2009 8:06PM
and people wonder why the yanks fail every season....
Longhorn4Life @ Jan 11th 2009 8:11PM
because they didnt have a partnership with Sony?
Zoinks @ Jan 11th 2009 10:19PM
PS2 says hi!
Kelly @ Jan 12th 2009 1:01AM
Because nothing says America like a baseball stadium sponsored by a Japanese based company?
Marty @ Jan 12th 2009 10:59AM
If I were a citizen of New York, I'd be furious that my tax money was going towards garbage like this, regardless of which system / brand they chose. It's a complete waste of money, and shows you how out of touch the sports industry remains while a good portion of the rest of the country sinks into financial doom.
DCBlack @ Jan 12th 2009 11:26AM
As a Yankee fan, I can attest to this post. All these championships. All these postseason appearances. It just reeks of failure.
DCBlack @ Jan 12th 2009 11:33AM
@Marty
This deal in particular doesn't have much to do with my tax dollars at all. Sony wants advertising. Yankees want TVs. Yankees get TVs and PS3s. Yankees shrug. Done deal.
Out of all the aspects of the new stadium that will affect tax dollars (and hopefully stimulate the economy, mind you) - the new parkland that has to be built, the eventual dismantling of the old stadium, funding for the new restaurants and attractions, parking, public transport, utilities, etc. - the business deal between the Yankees and Sony has absolutely no impact on my taxes.
DCBlack @ Jan 12th 2009 12:03PM
@Kelly
The heavily-Nintendo-sponsored Seattle Mariners send their regards. Baseball is trying to be a worldwide sport anyway (and is having some success on that). Shame on baseball for wanting to expand...
Nineset @ Jan 12th 2009 12:35PM
It's funny but Microsoft has had Xbox's in Fenway for the last couple of season. Sounds like the Yanks are once again paying a high high premium to get "the best". A-Rod SUCKS! MS ftw! Go Sox!
Bleu @ Jan 12th 2009 1:36PM
They should sign one with the Mets as well. I love the mets....come on Sony come to citi field.
Marty @ Jan 12th 2009 7:29PM
"...and hopefully stimulate the economy, mind you..."
Yeah, because I see charging $and arm and a leg for a ticket and then gouging you for food and drink fixing the economy. That's the kind of bullshit that broke our economy in the first place.
DCBlack @ Jan 13th 2009 8:42PM
You know I went to a Mets game last year...also went to an Orioles game...pricing was not all that much better.
Meanwhile, giving jobs to thousands of construction workers for the projects to build both new stadiums actually does stimulate the economy, at least in theory.
The kind of bullshit that actually broke our economy in the first place had more to do with banks blindly handing out huge loans with low interest rates to buyers with bad credit histories who could never afford to pay them back. Believe it or not, the New York Yankees did not cause the recession. Stop hating. People travel from all over the country to come to the Bronx and see the stadium and the players, and that stimulates the fucking economy too!
GundamWingEW @ Jan 11th 2009 8:18PM
An abomination in the site of God.
A curse on the Yankees as long as they associate with such trashy losers...
Fatass of SickOfJoystiqCommentersness @ Jan 11th 2009 8:20PM
I thought you were trollan at first but I've seen your past posts...
atrimus @ Jan 11th 2009 8:21PM
i thought they were associating with Sony, not Microsoft?
Fatass of SickOfJoystiqCommentersness @ Jan 11th 2009 8:22PM
i thought they were associating with Sony, not GundamWingEW?
Shmil @ Jan 11th 2009 8:26PM
Fatass! You're not leaving?
Oh joyous day,
kaloo kalay
other than that, a pox on the yankees in general
Dr Jeckyl and Mr ESC. @ Jan 11th 2009 8:28PM
Don't you know? Sony killed his family and cut the throat of his mother right before his eyes.
Never forgive GundamWingEw,Never forgive.
(Is just me or Gundam Wing was the only memorable Gundam serie I mean what the hell with Seed? and G just No man)
el serpiente @ Jan 11th 2009 8:31PM
GundamWing = LordVesper = PremierAssassin = saddest boy on earth
Lionbacker @ Jan 11th 2009 10:29PM
If I could upvote you infinity times, I would.
Moptimus Slime (Leader of the Ryan Scott Defense Force, Fatass come back.You can blaim it all on me) @ Jan 11th 2009 8:20PM
Well, they Yankees and the PS3 have something in common: High costs for a low return
Fatass of SickOfJoystiqCommentersness @ Jan 11th 2009 8:22PM
lol, I never left. I definitely overreacted, and acknowledged that. After all, this is the internet, I'm expecting to disagree with a shitload of things that I see.
Levi @ Jan 11th 2009 8:27PM
oh my god, just stop trolling already, you're so annoying
el serpiente @ Jan 11th 2009 8:34PM
It's okay. He's bored cause there's nothing to play on his Wii
Jacksons @ Jan 11th 2009 8:35PM
Yeah, what's this guy's beef with Sony, anyway?
Fatass of SickOfJoystiqCommentersness @ Jan 11th 2009 8:37PM
Then how do we explain your constant trollan, El Serpiente?
Moptimus Slime (Leader of the Ryan Scott Defense Force, Fatass come back.You can blaim it all on me) @ Jan 11th 2009 8:39PM
yeah, I've got nothing to play except de Blob, Wario Land, go through Okami again, Id say Wii Fit but you don't really "play" that, Shaun White Snowboarding, 30 stars left in Mario Galaxy, Geometry Wars Galaxies, Guitar Hero World Tour. And add all the 360 games I could be playing if I didn't have to send it in (AGAIN)
Yep, Im just sitting here with nothing to do.
Sora @ Jan 11th 2009 8:40PM
Because trolling video game blogs is a hell lot more fun than actually playing video games.
Little Big PSN ID: johnnynumber5 @ Jan 11th 2009 8:44PM
"yeah, I've got nothing to play except de Blob, Wario Land, go through Okami again, Id say Wii Fit but you don't really "play" that, Shaun White Snowboarding, 30 stars left in Mario Galaxy"
You pretty much just made his point for him.
offday @ Jan 11th 2009 9:01PM
lol I thought his comment was hilarious (and true) oh noes!
tmacairjordan87 @ Jan 11th 2009 9:07PM
Yeah seriously, you pretty much did just prove his point.
el serpiente @ Jan 11th 2009 9:22PM
Hah, look, I got the monkey to make a list!
Good monkey!
Mr Khan @ Jan 11th 2009 10:26PM
a dinosaur training a monkey, now i've seen everything
el serpiente @ Jan 11th 2009 10:32PM
You know, yoshi is a dinosaur. So, I guess you just gave me a compliment, eh?
Too late, no backsies.
ThornedVenom (Harley Quinn Defense Force) @ Jan 12th 2009 12:32AM
Isn't Yoshi a guy who lays eggs like a chick?
Markez (Anti-Panda Death Murder Squadron) @ Jan 12th 2009 1:10AM
OOooOooh, Yoshi burned!
DCBlack @ Jan 12th 2009 11:16AM
"High costs for a low return."
I see so clearly now. Who needs 26 championships, 4 of which I can clearly remember witnessing in my 23 years on earth? Who needs postseason excitement almost every year, and a genuine feeling like you've got a real good chance heading into every season? You're right, I need to go root for the Pirates.
DCBlack @ Jan 12th 2009 12:10PM
I always thought Yoshi was a girl, but I guess he/she has the same Birdo gender complex.
DCBlack @ Jan 12th 2009 12:11PM
...but at least Yoshi's eggs come out the proper end.
Dr Jeckyl and Mr ESC. @ Jan 11th 2009 8:24PM
I also heard somewhere they are going to have soon some sort of alcoholic chicken based drink.
krash411 @ Jan 11th 2009 8:25PM
Their mascot could be a quincy?
DS @ Jan 11th 2009 8:28PM
I wonder if they know that Dustin Pedroia is on the cover of Sony's baseball game...
Doug @ Jan 12th 2009 12:10AM
LMAO, and every player gets a copy right? XD
Hithere @ Jan 11th 2009 8:45PM
I wouldn't be so sure about them beating the Indians though.
Little Big PSN ID: johnnynumber5 @ Jan 11th 2009 9:18PM
Well I don't see Cliff Lee doing what he did last year and we saw Fausto Carmona with control issues last season. The Yankess lineup with Teixeira is out of this world and the newest rumor is they are going to sign Manny to a 3 year deal. Rumors are they are about to trade Xavier Nady and Nick Swisher to Washington - why else would they do that if they didn't plan on signing Manny.
With their starting pitching they should win the world series and they should really be able to handle Cleveland.
I hate the Yankees but it's hard to bet against them at this point.
el serpiente @ Jan 11th 2009 9:27PM
You like the baseball, Johnny? We need to play some when MLB 09 comes out...
Little Big PSN ID: johnnynumber5 @ Jan 11th 2009 9:37PM
I'm a sports fanatic - do you have NBA 2k9?
Def need to play some MLB 09 ... I have 08 if you want to play that
Anticrawl @ Jan 11th 2009 9:45PM
Watch out for El Johnny, he lives under a bridge.
el serpiente @ Jan 11th 2009 10:38PM
Hmm, I'm a "former" knicks fan- I can't stomach basketball after Isiah Thomas single-handedly destroyed my favorite franchise for a decade.
But I still have MLB08. See you on the field.
capt_carl @ Jan 11th 2009 8:49PM
C'mon, you really expect the Yankees to win their opening game?