Activision Blizzard is the publisher you want to invest in if you hope to weather 2009's economic storm, says investment firm Lazard Capital Markets. (Note: They didn't use any terrible, meteorological puns when they said it and generally approach financial matters with a little more gravitas than we do.)
According to Edge Online
, the monolithic publisher has been dubbed a "relative haven" for investors this year, thanks to "industry-leading operating margins, a diverse online and offline revenue base, several of the strongest videogame franchises, and a depressed valuation following the recent market downturn." We don't know what a valuation is, but we hope it cheers up soon.
Here's one thing we do know: When you're buying shares in the game industry, look for the safe bets
if you're trying to find the safe bet.