Sony has stated (via Reuters) that it expects losses from its entire corporation to equal around 260 billion yen for the fiscal year ending March 2009. According to GI.biz, the games division is expected to post increased losses of 30 billion yen ($337 million), though there's no mention of what that's an increase from. This is in stark contrast to last fiscal year, where Sony posted a profit of 369.4 billion yen. Of course, the economic downturn is predominantly blamed. As a result Sony has revealed accelerated restructuring plans for the remainder of the fiscal year.
According to Reuters Sony plans on cutting costs by 250 billion yen by the end of March by consolidating all TV design and production into a single factory, closing another. There will also be a 30% headcount reduction within the TV division. LCD TVs and batteries will be consolidated and managers and directors will receive a paycut. Overall it looks like the games division has remained largely unscathed. Hopefully the measures that are taken prove effective and Sony ends up posting a profit for FY 2009.
Reader Comments (15)
Posted: Jan 22nd 2009 8:39AM AltairArcanum said
Good to see that the gaming division is safe.
Hopefully this will be the wake up call that Sony needs.
Hopefully this will be the wake up call that Sony needs.
Posted: Jan 22nd 2009 8:42AM (Unverified) said
Might I suggest they start with:
Reeves, David (Mr)
President; Chief Executive Officer
Sony Computer Entertainment (Europe)
Reeves, David (Mr)
President; Chief Executive Officer
Sony Computer Entertainment (Europe)
Posted: Jan 22nd 2009 8:59AM (Unverified) said
SCEA's not that great either, getting better with the PS1 releases, but still missed huge opportunities like not bringing out Metal Gear Solid before MGS4. Lost money by delaying with PSN cards for so long (compared to Japan's system which was in place for launch).
I wouldn't expect Games to be cut, Games is actually doing very well, despite world finance going to pot.
Reply
I wouldn't expect Games to be cut, Games is actually doing very well, despite world finance going to pot.
Posted: Jan 22nd 2009 9:16AM moshin said
well, i for one am going to do my part...
runs out and buys sony products...
runs out and buys sony products...
Posted: Jan 22nd 2009 9:28AM SuperGayParade said
360 billion gain v.s. 30 billion loss is pretty good, and seems like something they can recover from. I hurt to think of what the TV division's numbers look like.
Posted: Jan 22nd 2009 9:40AM El Stefio said
I was in a Sony Style store the other day and saw a 70" Bravia on display - only NZ$30,000... if they could sell a few more of those i guess that would help.
Posted: Jan 22nd 2009 10:29AM (Unverified) said
So no chance reducing the fat paychecks the CEO gets?
Posted: Jan 22nd 2009 11:31AM (Unverified) said
aim for the weak spot for MASSIVE LOSSES
Posted: Jan 22nd 2009 12:22PM C1ph3rDivyne said
I like my PS3 and gaming in general and all but forget the gaming industry for a minute: cutting back 30% of the Sony workforce in the TV division and paycuts? That totally sucks and my heart goes out to the folks who are now going to work everyday not knowing if they'll be going to work in a few months. How about getting rid of that ex-Frito Lay British nimrod that runs all of Sony now and all the fat cat presidents and VPs that don't mind sending tons of people to unemployment????
Posted: Jan 22nd 2009 12:54PM FeaturePreacher said
I wonder if this will have an effect on HOME development.
Posted: Jan 22nd 2009 1:49PM NIck PSN ID Rattlehead91 said
I'm actually surprised the losses in the gaming division isn't greater. Let's face it: the PS3 is not performing as well as it should be and the software sales are no different.
Posted: Jan 22nd 2009 5:05PM (Unverified) said
Here's an idea Sony..lower your damn prices on your products.
Everybody knows their products are overpriced.
Everybody knows their products are overpriced.
Posted: Jan 22nd 2009 6:02PM (Unverified) said
Apple is doing fine. Sony just needs better marketing of there products and there products are of high quality.
Reply
Posted: Jan 24th 2009 3:04PM (Unverified) said
High quality or not, their products are still overpriced, and now Sony is feeling the punch, due to the economy. People just don't have the money they use to and are looking for cheaper things or things on sale.
Yet Sony hasn't woken up to this fact..yet.
Yet Sony hasn't woken up to this fact..yet.
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