Casual game companies confident about their chances in the recession

Casualgaming.biz asked a who's who of casual games about how they felt the business would get by during the current financial horribleness. As it turns out, the polled companies expect to either weather the crisis or even benefit from it.

A representative for PopCap said "When economic times are tough, the most broadly appealing, cost-effective forms of entertainment tend to not only survive – but thrive." This sentiment was echoed by the CEO of Oberon Media. Nickelodeon's Dave Williams, however, sees problems for companies who "need access to outside capital and high valuations to fund growth and investment and/or haven't reached profitability and need cash to fund existing operations." In other words, companies who rely on others' money to make their games.

Not that we're Industry Analysts, but we fully expect the casual games industry to do well during this recession. It's pretty simple: these companies make video games -- often very enjoyable ones -- that do not cost sixty dollars.