EA's John Riccitiello has made a strong argument for why EA is looking to increase its Wii development. It boils down to the fact that developing for the Wii is a lot
cheaper than for other current-gen consoles. Riccitiello said during EA's Q3 2009 earnings call that "development is typically a third to a fourth as much for a Wii game than it is for a PS3 or an Xbox 360 game." When put like that, it's a wonder anyone develops high-definition games at all.
Riccitiello went on to explain that this is largely due to Wii developers "producing less art than for high-definition games." As a result, EA will be giving the Wii as much developmental emphasis as the 360 and PS3 enjoy collectively, seeking to "rival Nintendo on their own platform." If the announcement of Dead Space for the Wii
is any indication, more emphasis will also be put on bringing more hardcore experiences to the console, rather than ports of the latest Madden
or block-based puzzle games
– Ricitiello: Wii development is 'a third to a fourth the cost' of next-genSource
– Ricitiello: Wii to get 'half our emphasis'