The reality of the Japanese gaming market is rather grim. As the industry continues to tumble in the region, other territories like the UK are climbing the ladder. GfK-ChartTrack reveals that the British software market grew by 26 percent last year – a sharp contrast to Japan's yearly decline. It's a bit ironic to hear all this, considering that major Japanese developers are the ones making the big bucks in Britain while local companies are getting reshuffled.
In any case, growth continues to follow through into 2009 as the first five weeks of the year witnessed massive year-on-year growth for the UK. Console unit sales went up by 37 percent over that of last year and revenue is up 21 percent. This all means that the Brits have knocked Japan down into third place and are now the second largest game territory in the world – after having used Japan's own assets against them. Ouch.
Reader Comments (73)
Posted: Feb 10th 2009 10:18PM (Unverified) said
i question the accuracy of this article, evidence? wii/ds alone should massively surpass UK. while there are several developers in UK they rarely publish the actual games meaning they dont make the majority of the profits. seems like they're playing around with the numbers.
not to mention UK had a really big year, GTA4/Fable2/LBP (all uk developers).
Reply
not to mention UK had a really big year, GTA4/Fable2/LBP (all uk developers).
Posted: Feb 10th 2009 6:30PM (Unverified) said
that means microsoft are dominating the two largest game territory in the world, over Sony. interesting ...
Reply
Posted: Feb 10th 2009 7:37PM Special Agent Steve said
I think you're just dying. Don't worry, it happens to the best of us.
Reply
Posted: Feb 11th 2009 5:07AM Vanillacide said
@the_pop "I'm from the UK and I don't know anyone who ... says 'shedule'."
Sigh, state of Britain today -- the English is SCHedule; guess all your friends have been Americanised with SKedule.
Do you also say LEWtenant instead of LEFtenant for Lieutenant, missle instead of missile, aluminum instead of aluminium, airplane instead of aeroplane?
Tomadda, tomato, potadda, potato, etc. :p
Reply
Sigh, state of Britain today -- the English is SCHedule; guess all your friends have been Americanised with SKedule.
Do you also say LEWtenant instead of LEFtenant for Lieutenant, missle instead of missile, aluminum instead of aluminium, airplane instead of aeroplane?
Tomadda, tomato, potadda, potato, etc. :p
Posted: Feb 11th 2009 8:51AM (Unverified) said
lol a-raq.
it is eee-ruck. it's arabic, and there is no e vowel in arabic language. not eye-rack, or however dumb americans say it.
Reply
it is eee-ruck. it's arabic, and there is no e vowel in arabic language. not eye-rack, or however dumb americans say it.
Posted: Feb 10th 2009 6:38PM (Unverified) said
In case anyone misunderstands, this is people buying games within Japan and UK, not the sales of Japanese or UK games in other regions.
Japanese people are becoming less and less interested in games. Handhelds are also dominating the region because Japanese only have fee time on trains and such. PSP outsells Wii, PS3, and 360 TOGETHER in Japan, think about that. That's not even brining up DS which is even bigger than PSP.
Reply
Japanese people are becoming less and less interested in games. Handhelds are also dominating the region because Japanese only have fee time on trains and such. PSP outsells Wii, PS3, and 360 TOGETHER in Japan, think about that. That's not even brining up DS which is even bigger than PSP.
Posted: Feb 11th 2009 11:47AM xxxsam said
And also, according to the source, they are claiming that in *unit* sales Britain is ahead of Japan. Coming ahead of Japan in total sales *revenue* (which I should think dramatically depends on currency fluctuation) is something they're predicting for the coming year, not stating for the past one.
In other words, more games are apparently sold in Britain than in Japan, but they're cheaper.
Have to say I still find this pretty surprising - gaming is still not really mainstream here, and it's very rare that you see an adult playing games on a train for instance. (Kids? All the time.) Kind of wonder what those more, cheaper games are... the crazy frog game didn't sell THAT much...
Reply
In other words, more games are apparently sold in Britain than in Japan, but they're cheaper.
Have to say I still find this pretty surprising - gaming is still not really mainstream here, and it's very rare that you see an adult playing games on a train for instance. (Kids? All the time.) Kind of wonder what those more, cheaper games are... the crazy frog game didn't sell THAT much...
Posted: Feb 10th 2009 6:39PM LaughingTarget said
Wow, this means the UK is a much larger market per capita. I'm shocked since Japan has twice as many people.
Reply
Posted: Feb 10th 2009 9:24PM Spunky Monkey 190906 said
That just proves we are more game nerdy :D Ha!
Reply
Posted: Feb 10th 2009 6:40PM PoisonedAl said
You know, I'm not overly surprised any more. There is just as much floor space for games then there is for movies at my local Blockbuster, and there's game ads on the TV all the time. I just wish there was more help to those MAKING games in the UK.
Reply
Posted: Feb 10th 2009 6:49PM PoisonedAl said
Well unless we all dump our old PAL TVs and go Hi-Def, not for awhile.
Reply
Posted: Feb 10th 2009 10:26PM PoisonedAl said
I have an HD TV too. A Braiva. It's nice. VOTE ME UP TOO FOR NO GOOD REASON! :D
Reply
Posted: Feb 11th 2009 4:48AM (Unverified) said
Some say.... he's the best one eyed Scottish idiot.... IN THE WORLD!
Reply
Posted: Feb 10th 2009 6:41PM (Unverified) said
Should I be the one to point out that the UK is a continent and Japan is a country.
Reply
Posted: Feb 10th 2009 6:43PM (Unverified) said
Crap, something in my brain confuses UK with Europe.
Reply
Posted: Feb 10th 2009 6:42PM PoisonedAl said
Oh, and BTW, Brown is Scottish, so is less "old boy" and more "SEE YOU YA TINY EYED SHIT YOU!"
Reply
Posted: Feb 10th 2009 6:51PM PoisonedAl said
Well, in the case of Borwn, it's more being dull and doing goldfish impressions. Why DOES he do that mouth thing he does after each sentance?
Reply
Posted: Feb 10th 2009 7:04PM Dantheman212 said
So who is first in the games territory?
he he i kid i kid
i figured the UK would increase in the game sales and such
as everyone i know is starting to buy 360's, and are always asking me what games they should get, or what games they suggest i get.
And all my friends always talk about Japanese type games, like final fantasy, chrono trigger, and pretty much all jrpg's.
*Off Topic (a bit)*
Does anyone think Gordon Brown was a good choice to be prime minister?
Reply
he he i kid i kid
i figured the UK would increase in the game sales and such
as everyone i know is starting to buy 360's, and are always asking me what games they should get, or what games they suggest i get.
And all my friends always talk about Japanese type games, like final fantasy, chrono trigger, and pretty much all jrpg's.
*Off Topic (a bit)*
Does anyone think Gordon Brown was a good choice to be prime minister?
Posted: Feb 10th 2009 7:10PM Bobulous said
Well - there wasn't anyone else willing to step forward, so there wasn't a lot of choice. He's ok, IMO. Not brilliant, but no worse than the Tories. And less smug than Blair. They're all much of a muchness really, but I'd rather have Gordon Brown than that oily git David Cameron.
Reply
Posted: Feb 11th 2009 6:32AM Vanillacide said
Bobulous: so you go by "oily git", personal attacks, rather than policies?
Gordon Brown sold off Britain's gold reserve at the bottom of the market (and pre announced it which drove the price down even further) to cash it in, raided the private pension industry to such an extent that he has destroyed private industries' pensions, encourage the housing price boom in order to get capital gains tax, presided over a credit boom to get sales tax (VAT) -- another consequence of low interest rates was the run-away credit that has created the credit crunch -- and the Labour government borrowed to its limits over the last twelve years even thought it had record tax income ... and for what?
For the first time in history the average salary of people employed by the state is greater than private industry, in many areas of the country the number of people employed by the state outnumbers the number of people employed in private industry; and public sector pensions are protected and topped up by the state. So bearing in mind that the taxes of people in the private sector pay for the public sector ... we can see where all the money has gone!
Have you also noticed that Gordon Brown no longer says things like "We spend seven times as much on NHS as the previous government"? It's because people realise it's not seven time better; it's worse value for money for tax payers.
That's before we even start to consider his war mongering predecessor, or the current debacle.
Reply
Gordon Brown sold off Britain's gold reserve at the bottom of the market (and pre announced it which drove the price down even further) to cash it in, raided the private pension industry to such an extent that he has destroyed private industries' pensions, encourage the housing price boom in order to get capital gains tax, presided over a credit boom to get sales tax (VAT) -- another consequence of low interest rates was the run-away credit that has created the credit crunch -- and the Labour government borrowed to its limits over the last twelve years even thought it had record tax income ... and for what?
For the first time in history the average salary of people employed by the state is greater than private industry, in many areas of the country the number of people employed by the state outnumbers the number of people employed in private industry; and public sector pensions are protected and topped up by the state. So bearing in mind that the taxes of people in the private sector pay for the public sector ... we can see where all the money has gone!
Have you also noticed that Gordon Brown no longer says things like "We spend seven times as much on NHS as the previous government"? It's because people realise it's not seven time better; it's worse value for money for tax payers.
That's before we even start to consider his war mongering predecessor, or the current debacle.
Posted: Feb 11th 2009 8:05AM Bobulous said
Yup. Labour aren't perfect, but the Tories are just as bad. How many unpopular policies did they pass? Or industries did they sell off? How many people did they put out of work? I seem to recall they mismanaged the economy in the early 90s too. There's not a lot to choose from between Labour and the Tories these days, but yes, I'd still much rather have Brown in charge than Cameron any day.
Reply
Posted: Feb 10th 2009 7:07PM Mr Khan said
There's your reason why so many Wii games are in Japan than elsewhere. They have to bid up their efforts there to try and raise flagging sales.
Also why the Japanese devs are trying to appeal to the Westerners. The market is shrinking. No two ways about it.
Reply
Also why the Japanese devs are trying to appeal to the Westerners. The market is shrinking. No two ways about it.
Posted: Feb 10th 2009 7:13PM FredFredrickson said
This is just further reason why the games industry shouldn't care so much about catering to a Japanese market.
Reply
Posted: Feb 10th 2009 8:29PM PoisonedAl said
Trying to appeal to the British market! Ha! That's an amusing concept.
Doomed to fail of course, because trying to localize a popular product from aboard hardly ever works. Pimp My Ride UK has to be the most painful show ever put on TV, until they finish the American Top Gear.
Reply
Doomed to fail of course, because trying to localize a popular product from aboard hardly ever works. Pimp My Ride UK has to be the most painful show ever put on TV, until they finish the American Top Gear.
Posted: Feb 10th 2009 9:18PM Spunky Monkey 190906 said
Us Ukadians are just as bad, so don't think we're any easier, basically, if its football / soccer, it will sell like hotcakes :D
Reply
Posted: Feb 10th 2009 7:28PM (Unverified) said
You do realise Britain has contributed to gaming aswell? Goldeneye, Donkey Kong and Little Big Planet come to mind.
Reply
Posted: Feb 10th 2009 8:06PM (Unverified) said
"I hope this doesn't mean more crazy frog racer and soccer games"
You don't have to play 'em. BTW, Football/Soccer games ARE 10x better than American "Football" games.
Reply
You don't have to play 'em. BTW, Football/Soccer games ARE 10x better than American "Football" games.
Sorry, you must be logged in to leave a comment.
Featured Stories
The most popular posts
in the last 7 days
- Vita 'UMD Passport' won't be offered in US 218 comments
- Kingdoms of Amalur: Reckoning review: A tempting fate 151 comments
- David Jaffe leaves Eat Sleep Play, layoffs hit developer [Update] 107 comments
- Don't call it a remake: Final Fantasy X is a 'remaster,' to be clear 95 comments
- Battleship movie adapted into FPS by Double Helix 92 comments











