And how did the company fare during the holiday season? As you might expect, due to releases like Call of Duty: World at War, Guitar Hero: World Tour (which outsold Rock Band 2 at 2:1 in 2008) and a little expansion you may have heard of called Wrath of the Lich King, "Activision Blizzard was the #1 console, handheld and PC publisher in the U.S. and Europe, according to The NPD Group, Charttrack and Gfk." Unfortunately, during a recession like this, even being "the #1 console, handheld and PC publisher in the U.S. and Europe" wasn't enough, with the company losing $72 million in Q4, or 5 cents a share, and announcing a 2009 outlook that falls shy of Wall Street's expectations. Sometimes it's tough being the king.
Posted on Oct 20th 2014 3:30PM
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