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Reader Comments (20)

Posted: Feb 11th 2009 6:40PM Mr Khan said

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It seems that the only ones who turned a profit in that quarter were Nintendo and Sony (oddly enough, and despite it's large annual overall loss)

Anyone else?
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Posted: Feb 11th 2009 6:49PM The Kong said

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I 'm no expert but "the #1 console, handheld and PC publisher in the U.S. and Europe" isn't quite a catchy phrase...
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Posted: Feb 11th 2009 6:57PM Jerkamie said

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Maybe this is the reason why cod4&5 are now $69.99 + tax in Canada. Too bad it's just going to drive more people away from their games.
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Posted: Feb 11th 2009 7:00PM (Unverified) said

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Sweet sweet justice?
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Posted: Feb 11th 2009 7:03PM (Unverified) said

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The loss is due to "deferred revenue". Meaning they earned a lot more, but have deferred some revenue to the next accounting period. If they had not deferred the revenue they would have made $429 million profit.

http://investor.activision.com/releasedetail.cfm?ReleaseID=364788
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Posted: Feb 11th 2009 7:32PM Johnnynumber5 is powered by cell said

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Thanks for putting that into perspective. Send it through the tip portal so they can update the article.

I guess they wanted to pad their next financial quarter in anticipation of losses.
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Posted: Feb 11th 2009 7:05PM Nytemare said

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I'm sure they aren't hurting for money with that big cash cow(WoW).

Unless they refuse to spread the wealth between sections.
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Posted: Feb 11th 2009 7:10PM (Unverified) said

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Makes their announcement of a slew of minigames for the Wii in 2009-2010 a real questionable strategy...
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Posted: Feb 11th 2009 7:13PM spin cycle said

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Holy crap. If Activision/Blizzard can't make money, the industry is in deep s**t.
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Posted: Feb 11th 2009 9:48PM MrVee PSN Vampah said

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*free-radical *cough*

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Posted: Feb 11th 2009 7:24PM Premature ejaculation man said

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EXPLOIT FASTER!
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Posted: Feb 11th 2009 7:25PM Johnnynumber5 is powered by cell said

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Didn't the 2:1 sales advantage only take into account Rock Band 2 bundles vs GH:WT bundles?

It would make more sense to compare the total number of Rock band 1 & 2 bundles vs the number of GH:WT bundles to me. Honestly, we still have our RB 1 bundle and just bought both games. We prefer the interface of RB to GH:WT if it means anything. We also got a chance to try the GH:WT instruments and the drums felt very cheap compared to Rock Band. The guitar was adequate but we still prefer the Rock band guitars because they don't have what we found to be the less accurate touch panel for solos. In fact, we bought another guitar and chose the standalone RB 2 guitar.
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Posted: Feb 11th 2009 7:37PM Mr Khan said

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Still possible. Guitar Hero is heavily favored on Wii, mostly due to Harmonix's sloppy original and incredibly late second
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Posted: Feb 11th 2009 7:34PM linebeginstoblur said

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I can not think of a single property that Activision Blizzard currently owns that I really like. When it comes to the huge third-party publishers, lately, I've much preferred Electronic Arts. They take what Activision didn't deserve and made it better. They took Harmonix to make Rock Band. They took Double Fine so that Brutal Legend can actually be released.

They took Valve's The Orange Box and released the PS3 version that they refused to put any effort into. They took a chance and released games like Mirror's Edge. They gave Criterion Games the freedom to make Burnout Paradise the best game this gen when it comes to DLC support without forcing them to charge.

Now, with games like Madden and Spore, I don't think EA is perfect and far superior to Activision Blizzard, but still, it seems like all Activizzard has to offer anymore is Call of Duty, Guitar Hero, and World of Warcraft. It's the epitome of being able to release anything and still be #1 just because they have series that are popular enough to sell well based on name recognition alone.
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Posted: Feb 11th 2009 7:41PM Tye El Czar said

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[Insert Nelson's "HA-HA!" image here]
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Posted: Feb 11th 2009 7:46PM (Unverified) said

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The deferring of 1/2 billion and the increased operating costs still occurring because of the merger made the loss happen. They did well in Q4. Not as well as everyone excepted but they made money, the books are just hiding it.

The concerning thing is their outlook. They must be expecting '09 to be bad. Otherwise they wouldn't have deferred so much.

Being king isn't that hard, it just sucks being the king's accountant :p
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Posted: Feb 11th 2009 8:46PM (Unverified) said

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Other sires are saying something completely different about this.
Some are reporting that Acti-Blizzard earned 5Billing in Revenue?! ALso 20% growth from the previous year.
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Posted: Feb 11th 2009 9:59PM Vidikron said

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How the hell do you lose money selling Guitar Hero, Call of Duty, and World of Warcraft?
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Posted: Feb 12th 2009 1:53PM (Unverified) said

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It's very possible to make $5 billion in revenue and still lose $72 million overall, if your expenses came out to around $5,072,000,000.
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Posted: Feb 12th 2009 6:30PM ch3burashka said

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Can we safely say that Satan is freezing his nuts off right now?
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