ASA bans misleading Xbox 360 video rental service ad

It is somewhat true. It seems as though there is a lot of fine print regarding downloadable stuff. Ie license transfers once per year, time frame on videos, etc. Any experienced gamer would know, but the layman would easily overlook stuff only to be disappointed later. They should somehow make these details more accessible to the average person. Buyer beware I guess.

I hate those fine prints with a font size of 1 or 2. Just makes me feels like this is a bad idea.

Renting.... Renting.... all rentals have rules, whether it be a game, movie, or house. Thus, anyone who rents, should automatically assume there are specific guidelines that must be met. A failure to understand this basic principle would certainly be the least of the consumers' multitude of issues, which would likely include being deaf, dumb, and blind.

I really wish they'd change it to 48 hours. I have a good broadband connection... I was downloading a movie, the 360 told me it was ready to play. 45 minutes into the movie it stops because it's reached as far as it could go. I tried watching it the next day, too bad. That's it.

The things cost almost as much as a rental and I get a day to watch them in? Come on.

What do they think RENTING means? Surely the people of UK don't need everything spoonfed to them...

I wish they'd change it to a little over 24. There are several times within the 24 hour period I barely make it. 30 would be better. I usually begin watching them at certain times when I'm off work. If something else comes up most likely I won't be able to watch it until around that same time the next night.

Meh, not much reason to use the download service anymore, anyway. Since I've become a Neflix subscriber, I can get both instant and regular DVD's within a day or two.

This whole thing was kind of shady, anyway, if you ask me. 24 hours my ass.

It's business. Yet, on the flipside, ASA is just trying to do the right thing...whether it's a futile attempt at reformation in the industry or simply trying to look out for it's people. Regardless, it's expected from the ASA and therefore nothing serious.

On a different note...
I know someone's got to deliver the negative news but you seem to delight in it. Xav, you seem like a troll straight out of N4G.com sorry to tell you. And yes, I'm calling you out.

Stupid stupid stupid Microsoft. Then again, that 24 hour crap is bullshit too.

Funny how when you rent it tells you how long you have that movie for. So basically we just throw reading ANYTHING out the window and have people tell us everything without doing any bit of research. Wow

They should make like Yaz and other pharmaceutical products and just start listing off everything you could possibly need to know about the product for the entire duration of the commercial.

even the items you buy are not quite yours either... my xbox 360 RRoD 2 times. so i noticed that once i get it back i can only play the "full" arcade games i bought only when logged into xbox live due to the digital rights. only the games i recently bought like SFII HD is the one i can play without having to log on. the 1st time i was able to delete & readd the games to avoid logging on. It seems that isn't working anymore so i HAVE to log on to play & in time if i ever disconnect the net or xbox live ceases to exist i will out of luck... the same goes for the tv shows i bought for my daughter. and i have about 40 arcade games. now i think twice b4 buying...