Mark Rein has denied claims made by writer Josh Ortega that Epic Games has masterminded a ten-year plan for the Gears of War
franchise, according to VG247
. While Rein says the studio "appreciates the enthusiasm" Ortega has for the Gears
franchise, Epic isn't keen on planning games "very far in advance."
"It's a ten-year plan. Gears
is long-term," Ortega told Gear-heads at a panel during
the 2009 New York Comic-Con
. While, in response, Rein promised Epic's focus is directed toward "supporting the Gears of War 2
game and community," he says the company will ultimately make decisions on a "game-by-game basis" and by gauging fan support.
Rein's hesitation to throw all of Epic's eggs in the Gears
basket may have something to do with its previous cash cow, Unreal Tournament
. In 1999, Epic Games spun gold with the Unreal Tournament
franchise but saw mediocre returns from 2007's Unreal Tournament 3
-- a franchise shelf life of less than a decade. Then again, Gears of War
has all but eclipsed the popularity of Unreal Tournament
with a movie already on the horizon