Microsoft-branded stores to transform 'device-buying experience'

We can't say that we've ever considered the "device-buying experience" to be in desperate need of transformation, but perhaps that's a fortunate byproduct of our device always being a taser. If your shopping entails things like Windows software and computer mice, however, Microsoft has the store for you! Will have. Will have the store for you sometime in the nondescript future.

The Redmond giant has appointed Dave Porter as "Corporate Vice President of Retail Stores," a role that he promises will lead to several Microsoft-branded meccas, not to mention "a world-class shopping experience." The former Dreamworks Animation exec notes his excitement, saying, "I am excited about helping consumers make more informed decisions about their PC and software purchases, and we'll share learnings from our stores with our existing retail and OEM partners that are critical to our success."

Woah, kind of a boring pitch there, Dave. Here's a better one: It's just like, it's just like a Microsoft. Mini. Mall!

[via Ars Technica]