Things may change for Sony, especially with another year of fantastic exclusives planned for the system. Peter Dille, SVP of Marketing, ignores the January NPD results entirely and instead looks towards the future. "The PlayStation brand experienced a record year in sales in 2008 and we have every reason to believe our blockbuster line up combined with PS3's position as the best Blu-ray player and most sophisticated entertainment device out there, will continue to fuel increased marketshare and momentum into 2009. We've truly upped the ante this year with an unmatched software lineup ahead, kickstarting with the much anticipated and platform-moving title Killzone 2 later this month. We're the only company to offer three viable platforms today and will continue to deliver a seamless and comprehensive entertainment experience to our customers for many years to come."
It's true that PS3 does many things: it's a great games player, a sophisticated Blu-ray player, and has free access to the PlayStation Network. However, will consumers respond to that message? Only time will tell.