Let's hope the full advertising campaign (for both Europe and America) looks a bit ... more fulfilling than this.
Let's hope the full advertising campaign (for both Europe and America) looks a bit ... more fulfilling than this.
Reader Comments (50)
Posted: Feb 17th 2009 12:09PM seamonkey420 said
yup, sony's big problem this generation:
horrible marketing and advertising depts.
seriously how have they not fired the whole dept? those early baby ads were so bad! seriously, i hated the PS3 just because of the ads.
sad indeed; however i'll still buy KZ2 on launch :P
horrible marketing and advertising depts.
seriously how have they not fired the whole dept? those early baby ads were so bad! seriously, i hated the PS3 just because of the ads.
sad indeed; however i'll still buy KZ2 on launch :P
Posted: Feb 17th 2009 12:13PM Solid Jackal said
i think then they were hoping ppl who had a ps2 would jump over on to the ps3, i think they still are hoping for that
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Posted: Feb 17th 2009 12:43PM (Unverified) said
Sony's other big problem is sites like this spreading misinformation like this story.
Reply
Posted: Feb 17th 2009 1:57PM Andrew Yoon said
@Fiddlesworth: What misinformation are you accusing us of?
Reply
Posted: Feb 17th 2009 2:25PM (Unverified) said
@Andrew
He thinks that by giving your opinion that the 10 second commercial was "Not very exciting" you are doing Sony a disservice. Which is a load of crap since you don't work in Sony PR, get a paycheck from Sony. This is a blog, opinions are fair game.
Like my opinion that this 10 second ad doesn't do the game justice like the other operatic symphony ad. It's OK, but does nothing for me. A simple magazine ad in motion is what it is, something brief before they show the actual ad.
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He thinks that by giving your opinion that the 10 second commercial was "Not very exciting" you are doing Sony a disservice. Which is a load of crap since you don't work in Sony PR, get a paycheck from Sony. This is a blog, opinions are fair game.
Like my opinion that this 10 second ad doesn't do the game justice like the other operatic symphony ad. It's OK, but does nothing for me. A simple magazine ad in motion is what it is, something brief before they show the actual ad.
Posted: Feb 17th 2009 3:03PM P4523 said
All seems fine to me. A 10sec teaser is all they need at the moment, they need to get people intrigued and interested, its the same thing with websites that have nothing more than a countdown... they tell you sod all, but leave an impression on the viewer that theres something to come of this.
Ideally this would have come 3wks before launch, with something more informative on the week leading upto it, or on/after the launch (Fri onwards), but if anything i think the 10sec teasers should be used more often for big titles like MGS, LBP, GT5 & KZ2... anything you can abreviate in 3 characters maybe? :D Get into the publics head beforehand without it being too costly, and then go full-on for the launch.
Yoon: I think he's refering to the misinformed content OTHERS spread through this site, rather than the headlines.
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Ideally this would have come 3wks before launch, with something more informative on the week leading upto it, or on/after the launch (Fri onwards), but if anything i think the 10sec teasers should be used more often for big titles like MGS, LBP, GT5 & KZ2... anything you can abreviate in 3 characters maybe? :D Get into the publics head beforehand without it being too costly, and then go full-on for the launch.
Yoon: I think he's refering to the misinformed content OTHERS spread through this site, rather than the headlines.
Posted: Feb 17th 2009 8:03PM seamonkey420 said
@P @ryan
agreed! again.. why sony needs to stop wasting money on this horrible marketing and just show it...
show the ps3 and what it does, plays my music, movies, mp4s, photos from a camera, hulu on the browser.. oh yea.. and it plays some pretty awesome games too :P
again, just my .02..
btw, did anyone else get totally shafted on SFIV today? all places i went to said wed not today.. ???
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agreed! again.. why sony needs to stop wasting money on this horrible marketing and just show it...
show the ps3 and what it does, plays my music, movies, mp4s, photos from a camera, hulu on the browser.. oh yea.. and it plays some pretty awesome games too :P
again, just my .02..
btw, did anyone else get totally shafted on SFIV today? all places i went to said wed not today.. ???
Posted: Feb 17th 2009 10:34PM (Unverified) said
Most places it's the shipping day today, sell day tomorrow. : )
Reply
Posted: Feb 17th 2009 12:10PM jhowlett said
i don't think you can show killing in an ad
Posted: Feb 17th 2009 12:12PM Solid Jackal said
well they don't need to show ppl dieing but they could show the chaos that happens during a battle
Reply
Posted: Feb 17th 2009 12:14PM (Unverified) said
It's a TEASER. Not an ad.
Posted: Feb 17th 2009 1:42PM Andrew Yoon said
Please read the actual text: "Let's hope the full advertising campaign (for both Europe and America) looks a bit ... more fulfilling than this."
Reply
Posted: Feb 17th 2009 12:21PM (Unverified) said
yeah this is a TEASER for the proper ad
you should really check your sources before posting articles like this
you should really check your sources before posting articles like this
Posted: Feb 17th 2009 1:53PM Andrew Yoon said
If it airs on television, it's a commercial. A short commercial may be a "teaser" but it's a commercial nonetheless.
Reply
Posted: Feb 17th 2009 6:05PM (Unverified) said
LOL... andrew..
Andrew Yoon @ Feb 17th 2009 1:42PM
Please read the actual text: "Let's hope the full advertising campaign (for both Europe and America) looks a bit ... more fulfilling than this."
first you correct AlterEgo for saying its an Ad.. and you imply that you were not saying this was an Ad.
Andrew Yoon @ Feb 17th 2009 1:53PM
If it airs on television, it's a commercial. A short commercial may be a "teaser" but it's a commercial nonetheless.
Now your saying that it is an Ad.
Well.. I think it's a bad teaser anyways! A teaser should have a hook that make you want to see a full trailer of an upcoming title or something... even though I got this game pre-ordered for weeks... this 10 second teaser wont get any attention out of the ppl who has no interest in this game.
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Andrew Yoon @ Feb 17th 2009 1:42PM
Please read the actual text: "Let's hope the full advertising campaign (for both Europe and America) looks a bit ... more fulfilling than this."
first you correct AlterEgo for saying its an Ad.. and you imply that you were not saying this was an Ad.
Andrew Yoon @ Feb 17th 2009 1:53PM
If it airs on television, it's a commercial. A short commercial may be a "teaser" but it's a commercial nonetheless.
Now your saying that it is an Ad.
Well.. I think it's a bad teaser anyways! A teaser should have a hook that make you want to see a full trailer of an upcoming title or something... even though I got this game pre-ordered for weeks... this 10 second teaser wont get any attention out of the ppl who has no interest in this game.
Posted: Feb 17th 2009 12:30PM (Unverified) said
It's actually a perfect little teaser.
Posted: Feb 17th 2009 12:38PM (Unverified) said
it's a little late for teasers the game comes out in just over 2 weeks. Now is the time for a full market push. At least they have ads in Europe I haven`t seen any here in the states....... killer game with no big hype come on Sony you need to sell it. You already got the attention of the hardcore time to show off the power of the ps3 to the masses.
Posted: Feb 17th 2009 12:39PM (Unverified) said
Everyone in Europe has already played the demo, This is just to say "Nearly there"
I think an awesome ad would be the video that plays at the end of the demo with the classical music and constant killing, Not sure what OFCOM would have to say about that though.
lol
I think an awesome ad would be the video that plays at the end of the demo with the classical music and constant killing, Not sure what OFCOM would have to say about that though.
lol
Posted: Feb 17th 2009 1:20PM (Unverified) said
The german USK would axe you right away for this idea^^
3 comercials for Motorstorm :PR have been too brutal for showing and nearly every
shooter is nut killing censored -.-
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3 comercials for Motorstorm :PR have been too brutal for showing and nearly every
shooter is nut killing censored -.-
Posted: Feb 17th 2009 12:39PM (Unverified) said
I don't think Sony would make a 10 second commercial, give them something, ya know?
I think everyone's right that this is a teaser and a pretty cool teaser at that.
It's NOT THAT HARD to get Killzone 2's commercials right, just get a bunch of helghan looking cool and some cool music and bam
I think everyone's right that this is a teaser and a pretty cool teaser at that.
It's NOT THAT HARD to get Killzone 2's commercials right, just get a bunch of helghan looking cool and some cool music and bam
Posted: Feb 17th 2009 12:49PM (Unverified) said
That's the kind of teaser that should've aired a year ago :3
Posted: Feb 17th 2009 1:07PM JuanLovesHorror said
At least Europe Has a 10 second commercial in the u.s there 0 and were 10 days away.Is the sony marketing team being run by x360 fanboys.
Posted: Feb 17th 2009 1:06PM (Unverified) said
what lousy write-up.. did it occur to this writer that violence on tv ads is hard to get approved in europe?
Posted: Feb 17th 2009 2:31PM (Unverified) said
You can at least show sections of the story, people jumping out of vehicles etc. etc.
Reply
Posted: Feb 17th 2009 1:26PM (Unverified) said
Isn' it a US ad, cuz Killzone 2 will be out on 25th in Europe!?
Posted: Feb 17th 2009 2:34PM Chris DPSN AggieCEO XBLThe Aggi said
they dont do the date like that in the US
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Posted: Feb 17th 2009 1:28PM DarrenHollywood said
The game is already has enough hype. So much hype that I purchased a PS3 this past weekend.
No matter what the ad looks like, the game is going to sell.
No matter what the ad looks like, the game is going to sell.
Posted: Feb 17th 2009 1:32PM (Unverified) said
UK ad.
2/25/09 : Europe
2/26/09 : Australasia
2/27/09 : North America + UK
4/23/09 : Asia
2/25/09 : Europe
2/26/09 : Australasia
2/27/09 : North America + UK
4/23/09 : Asia
Posted: Feb 17th 2009 1:34PM (Unverified) said
Oh, ok. Forgot that that island does not belong to us. But then do not call it Europe! ;)
Reply
Posted: Feb 17th 2009 1:56PM Chris DPSN AggieCEO XBLThe Aggi said
well at least it can only get better from here
Posted: Feb 17th 2009 2:01PM (Unverified) said
Sony fails once again.
Posted: Feb 17th 2009 3:12PM (Unverified) said
One thing I've noticed since the swtich to JoystiqPS:
More anti-Sony posts.
If I wanted those I'd go to N4G, not PS3Fanboy.
Bah.
More anti-Sony posts.
If I wanted those I'd go to N4G, not PS3Fanboy.
Bah.
Posted: Feb 17th 2009 3:31PM Andrew Yoon said
How is this an anti-Sony post? The commercial is disappointing because it doesn't show why the game is good.
Reply
Posted: Feb 17th 2009 3:33PM (Unverified) said
Back in PS3Fanboy it'd have been a chance to have a proper larf, but now it's just OMG SONY IS USELESS BUY ECKSBAWKS ECKSBAWKS ECKSBAWKS.
Reply
Posted: Feb 17th 2009 5:27PM (Unverified) said
Dude, seriously Andrew is a good guy, I would genuinely say a playstation fan, not a fanboy but a definite fan. (Id rather read the critique of a fan than a fanboy anyway)
I agree with him, its not enough..
On the lead up to Christmas every multi-platform game had the game advertised then xbox360 flashed on the end, almost made me think Prince of Persia was only on xbox360, the games had no mention of ps3 availability. Microsoft must have spent a stupid amount of money on advertising, Sony ? some fartsy advert maybe seen once.. I saw like 3 Little Big Planet ads about a month ago, wow too little too late again..
The Playstation3 was hardly even advertised and this is all that they have released ?
They need to seriously rethink their marketing strategy, on release the advertising was seriously lacking and in fact it just sucked, none of their advertising campaigns have been good. The PS3 should have already taken over the xbox360 in terms of sales, but if people don't know the benefits and all they see is xbox360 adverts, it doesn't bode well for Sony does it ?
I haven't seen any of these teaser adverts here in the UK yet.. Heres hoping the teasers come before the game release ...
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I agree with him, its not enough..
On the lead up to Christmas every multi-platform game had the game advertised then xbox360 flashed on the end, almost made me think Prince of Persia was only on xbox360, the games had no mention of ps3 availability. Microsoft must have spent a stupid amount of money on advertising, Sony ? some fartsy advert maybe seen once.. I saw like 3 Little Big Planet ads about a month ago, wow too little too late again..
The Playstation3 was hardly even advertised and this is all that they have released ?
They need to seriously rethink their marketing strategy, on release the advertising was seriously lacking and in fact it just sucked, none of their advertising campaigns have been good. The PS3 should have already taken over the xbox360 in terms of sales, but if people don't know the benefits and all they see is xbox360 adverts, it doesn't bode well for Sony does it ?
I haven't seen any of these teaser adverts here in the UK yet.. Heres hoping the teasers come before the game release ...
Posted: Feb 17th 2009 5:37PM (Unverified) said
Sorry my 1st comment was for Lee..
I agree with Tom (sorry),
I liked ps3fanboy specifically because there was less x360 raving lunatics jumping across chatting shit. Not cos i'm a fanboy but because I'd rather not read bullshit from xbucks fanatics..
Its not the same, it really isn't, its good to have other people adding notes as well (eg xav), but the atmosphere ain't the same..
Andrew its not your posting.. Yeah we agree with you..
Reply
I agree with Tom (sorry),
I liked ps3fanboy specifically because there was less x360 raving lunatics jumping across chatting shit. Not cos i'm a fanboy but because I'd rather not read bullshit from xbucks fanatics..
Its not the same, it really isn't, its good to have other people adding notes as well (eg xav), but the atmosphere ain't the same..
Andrew its not your posting.. Yeah we agree with you..
Posted: Feb 17th 2009 3:22PM (Unverified) said
Someone is going to lynch Andrew Yoon...Oh, Hey!...Here they come with their pitchforks and torches already.
But it is ok Andrew...We'll hide you up in attic and give you a journal to record your inevitable ga...Anyway...Killzone already has over 1 million preorders...Chill everyone...Things can only get better. Someone is going to like this...
But it is ok Andrew...We'll hide you up in attic and give you a journal to record your inevitable ga...Anyway...Killzone already has over 1 million preorders...Chill everyone...Things can only get better. Someone is going to like this...
Posted: Feb 17th 2009 3:56PM (Unverified) said
What about the other 20 percent?!?!
Posted: Feb 17th 2009 4:24PM (Unverified) said
It's just an ad. Stop complaining about the damn thing. It's called setting a mood or tone. Why show off all the goods right away? Build some intrigue. Strippers don't get up on stage already naked, well most at least. They tease for a bit and once you fork over your singles, you get some tits in the face. It isn't like this is going to be the only ad they put out. They'll showcase the guns and violence later. I wouldn't say all the Sony ads have been flops or disappointments. A lot of work goes into making commercials, so unless you have stocks or are working for Sony, i don't think you guys have much to complain about. You know about the game and you probably already pre-ordered it. So explain to me what is truly so god awful about a 10 second ad.
Posted: Feb 17th 2009 5:22PM (Unverified) said
Sony has always had a problem with marketing. Can you think of one commercial for a sony product that really stuck with you? Where is their "Where's the beef?" Where is their "I feel like Chicken Tonight!" The only one I remember is the ps3 commercial with the white room. Where are those Advert guys?
(That sniper at 0:04 looks pretty badass thou)
(That sniper at 0:04 looks pretty badass thou)
Posted: Feb 17th 2009 5:46PM (Unverified) said
i dont think you can show killing on a tv ad i think thats why games like cod and resistance dont have TV ads but other ads on the internet and on other media
Posted: Feb 17th 2009 6:24PM Grauw said
I’ve seen a much longer ad on Dutch TV (Comedy Central I think it was). Gave me a nice peek into levels beyond the demo.
Posted: Feb 17th 2009 6:30PM (Unverified) said
OMFG .. i would say that killzone 2 wouldn't sell a copy if it wasnt for sites like joystiq
really....
really....
Posted: Feb 17th 2009 8:41PM (Unverified) said
Dare I say, this is even worse than Nintendo marketing for their online service. Yikes.
But Killzone 2 is a definite game to buy, simply because the senses it will please and nothing more. I feel like the PS3 is being pushed once again, and this shall please, but I do not expect nothing more than gooey goodness, no storyline and fair acting.
PSN: F4WMR ... add me to up!
But Killzone 2 is a definite game to buy, simply because the senses it will please and nothing more. I feel like the PS3 is being pushed once again, and this shall please, but I do not expect nothing more than gooey goodness, no storyline and fair acting.
PSN: F4WMR ... add me to up!
Posted: Feb 18th 2009 1:47AM (Unverified) said
Posted: Feb 18th 2009 5:32AM (Unverified) said
Yeah, 1 million+ pre-orders means they don't NEED to advertise Killzone 2. After posting a loss, they are still pumping cash into it's launch, that's nothing but a good sign.
Remember, Sony can't afford so much advertising because your online is free and they sold you the most advanced console on the market, at a loss!
Saying that, any advertising is better then none, as long as TV's are saying PS3 it's in front of people, everyone knows it's the top console, technically, it just need to justify it's extra initial cost.
The PS3 will grow slowly, PS2 users WILL upgrade.
Remember, Sony can't afford so much advertising because your online is free and they sold you the most advanced console on the market, at a loss!
Saying that, any advertising is better then none, as long as TV's are saying PS3 it's in front of people, everyone knows it's the top console, technically, it just need to justify it's extra initial cost.
The PS3 will grow slowly, PS2 users WILL upgrade.
Posted: Feb 18th 2009 6:33AM zippypatrick said
I was so excited last night, i saw this advert on Dave - was really chuffed that it was actually out there, but straight after, they show an advert for the new GTA DLC which was at least twice as long, i wonder which one the unknowning public are going to be more into...
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